DIGITAL MARKETING MANAGER
About The Position
The Digital Marketing Manager leads a centralized U.S. team to drive growth, engagement, and performance across all digital channels. This role unites technology, data, and storytelling to deliver measurable patient acquisition and elevate brand experience. With deep expertise in healthcare marketing, the Manager ensures seamless integration and operational excellence across digital initiatives. In close partnership with Sales and Marketing Leadership and key organizational stakeholders, the Manager drives professionalism, collaboration, and strategic alignment to advance IVI RMA North America’s mission and patient-first vision.
Requirements
- 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role (healthcare or regulated industries strongly preferred).
- Proven success driving digital lead generation, multi-channel campaigns, and marketing automation.
- Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization.
- Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies.
- Strong analytical and communication skills; data-driven mindset with creative problem-solving ability.
- Bachelor’s degree in Marketing, Communications, Business, or related field
Nice To Haves
- Master’s degree preferred
Responsibilities
- Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations.
- Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels.
- Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing.
- Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion.
- Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance.
- Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals.
- Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI.
Benefits
- Medical, Dental, Vision Insurance Options
- Retirement 401K Plan
- Paid Time Off & Paid Holidays
- Company Paid: Life Insurance & Long-Term Disability & AD&D
- Flexible Spending Accounts
- Employee Assistance Program
- Tuition Reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
