Manager, Digital Marketing

Reliance Home Comfort • Toronto, ON

2d • Hybrid

About The Position

Reliance is seeking a Manager, Digital Marketing to join their team. This role involves owning the digital commerce roadmap and optimization backlog, partnering with various departments to enhance customer experience and drive business growth. The position focuses on conversion rate optimization (CRO), analytics and performance management, and championing a customer-first mindset across all digital experiences. The ideal candidate will have a strong understanding of digital commerce platforms, analytics tools, and a proven track record in improving online conversion and customer experience.

Requirements

• Bachelor's degree in Marketing, Business, Commerce, Digital Media, Analytics, or a related field.
• 6+ years of experience in digital commerce, digital product management, conversion optimization, digital marketing, or related disciplines.
• Demonstrated experience improving online conversion, customer experience, and digital revenue performance.
• Experience managing or optimizing digital commerce platforms such as WooCommerce, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar platforms.
• Strong analytical and problem-solving capabilities.
• Experience with experimentation and optimization platforms such as VWO, Optimizely, Adobe Target, or similar solutions.
• Strong understanding of web analytics, customer journey analysis, and digital measurement.
• Excellent communication, presentation, and stakeholder management skills.
• Strong business acumen and data-driven decision-making capabilities.
• Experience driving continuous improvement and customer experience initiatives.

Nice To Haves

• Experience with Google Analytics 4, Google Tag Manager, and digital reporting tools preferred.
• Experience in home services, subscription businesses, utilities, telecommunications, or other complex B2C industries is considered an asset.
• Experience leveraging AI-enabled tools to improve workflows, analysis, and customer experiences is considered an asset.

Responsibilities

• Own the digital commerce roadmap and optimization backlog for Reliance's digital commerce experiences.
• Partner with Marketing, Product, IT, Analytics, Legal, and Operations teams to deliver enhancements that improve customer experience and drive business growth.
• Identify opportunities to improve conversion, customer engagement, user experience, and overall digital performance.
• Develop business cases and recommendations that support digital commerce growth initiatives.
• Lead Reliance's conversion optimization program across e-commerce.
• Develop testing roadmaps and experimentation strategies focused on improving conversion and customer experience.
• Execute A/B and multivariate tests using leading optimization platforms such as VWO, Optimizely, or similar technologies.
• Analyze customer behavior and funnel performance to identify opportunities for continuous improvement.
• Optimize checkout experiences, user flows, and conversion funnels to maximize business results.
• Establish and monitor key performance metrics.
• Translate analytics and customer insights into actionable recommendations.
• Build executive-ready reporting and performance summaries that support business decision-making.
• Partner with analytics teams to ensure accurate measurement, attribution, and reporting.
• Champion a customer-first mindset across all digital experiences.
• Collaborate with UX, Design, Development, and Marketing teams to improve customer journeys and digital experiences.
• Support large-scale digital transformation and e-commerce initiatives across the organization.
• Build strong partnerships across functional teams to align priorities and deliver business outcomes.

Benefits

• The tools you need to succeed – including the tools for the job as well as training and development programs
• A successful and knowledgeable team to be part of and learn from
• Competitive base pay plus the ability to earn more tied to your success
• A great benefits plan for you / your family
• Career paths so you can advance in the company

What This Job Offers

• Job Type: Full-time
• Career Level: Manager