Digital Marketing Manager

GTA•Tamuning, GU

About The Position

The Digital Marketing Manager is responsible for the overall digital marketing strategy of GTA. They are responsible for the day-to-day management of projects and ensure they are completed successfully and on time. Additionally, the Digital Marketing Manager will manage end-to-end digital campaigns, maintain the company’s content, lead digital transformation projects, and measure the effectiveness of various marketing campaigns, among other tasks.

Requirements

Minimum Bachelor’s degree with one (1) to three (3) years of experience preferred
Keen understanding of social media advertising and awareness
Experience in working with different media outlets as well as social media outlets
Experience implementing and running social media campaigns (Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn) as well as understanding SM trends, analytics, and rules
Understanding of marketing principles and marketing analytics
Excellent writing and grammar skills
Exceptional organizational, communication, and time management skills; detail-oriented
Self-motivated; can-do attitude with the ability to run with a project from inception to fruition
Excellent time management and understanding of deadlines
Works well independently and as part of a team
Well versed in Microsoft Word, Excel, and PowerPoint
Regular, punctual, and consistent attendance
Must be able to work any shift and weekends, variable schedule(s) as necessary to meet the needs and goals of the business
Ability to promote the Company culture and mission to all employees, vendors, clients and business partners.
Product/Service knowledge: Remains up to date on the latest services and products we provide and has a clear understanding of how each work. Working knowledge of telecom network offerings such as Ethernet, TDM, DSL and Wireless access providers also required.
Customer centric: Puts the customer first and creates a positive experience for the customer by building relationships and maximizing service/product offerings. Stays current with knowledge of products clients require and can foresee their future technology needs
Accountability: Punctual and dependable to meet the needs of our customers. Has the ability to manage multiple projects and prioritize in a fast-paced changing environment.
Critical Thinking and Problem Solving: Has the ability to assess an issue, provide creative solutions, and analyze if the solution was viable.
Organizational support: Ability to follow company policies and procedures in accordance with contract/agreement(s) and Company Goals, completes administrative tasks thoroughly, accurately, promptly, and efficiently as possible with respect to human resources, financial management and profitability.
Technical skills: Constantly strives to increase technical knowledge to improve training tools through latest product knowledge, industry knowledge, and research.
Growth and Learning: Is curious and understands that learning is a lifelong endeavor. You own your learning and development, and you are committed to evolving.

Nice To Haves

Knowledge of Adobe InDesign, Illustrator, and Photoshop skills are a plus
Acquire certifications in Hubspot
Certifications in Google Adwords and other social media certifications are a plus

Responsibilities

Lead digital transformation projects for the team including web development, email marketing strategy, and digital content strategy
Create end to end digital strategy for the team that amplifies the GTA online presence
Work with the Brand/Digital team to ensure there is a digital strategy and execution plan for all campaigns
Manage end-to-end paid digital media campaigns with vendor
Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV etc.)
Manage digital media spend for effective campaigns while staying on time and budget
Develop social media strategies with Marketing digital team
Plan weekly posts across all involved social channels at an expected consistent cadence
Create visual, written, and video social media content
Work with Social Media team to keep content aligned with overall marketing strategies and amplify reach
Work with Customer Care team to provide support for customers on social media and third-party websites for reviews
Build monthly scorecard for Digital Marketing results
Provide scorecard details and analytics regularly and monitor ROI and KPIs
Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help guide future marketing strategies
Manage digital transformation in-store
Manage digital experience on devices, digital displays, and video walls
Manage all digital tools including gta.net website pages, content and upgrades
Work with IT, customer care, web development vendor, LiveChat vendor, and Support vendor to keep the gta.net website working and current for the customer experience
Stay up-to-date with digital media and social media developments
Maintain a strong online company voice through social media and digital ads
Collaborate with inbound strategists and creative team
Develop and manage influencer strategies in collaboration with team
Improve the design, UX, traffic, and content of the website
Perform company website maintenance and updates as necessary