Digital Marketing Manager

Granum•Toronto, ON

15h•$105,000 - $125,000•Remote

About The Position

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry! Our culture and growth has been recognized with multiple awards, it’s a great time to join! Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) #6 of Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!) Inc Magazine’s 2023 Best Places to Work Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies. (Our third year in a row!) Inc 5000 America's fastest-growing private companies (Our third year in a row!) Certified Great Place to Work Canada 2024 Location: Remote (US or Canada).

Requirements

4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO.
Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it.
Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it.
Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why.
Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code.
Strong project management skills, including managing external agency relationships and cross-functional stakeholders.
You ask why before you ask what to do next. If CAC ticks up or a conversion rate drops, you’re already in the data before anyone flags it.
You manage the agency, not the other way around. You don’t relay what they said — you evaluate it, push back when something doesn’t add up, and bring your own read.
You manage up and across well. DGMs need clear answers on what’s happening in their channels. You’re the connective tissue and you take that seriously.
You write clearly. Whether it’s a brief, a performance summary, or a Slack message explaining why something changed — you communicate in a way non-digital colleagues can act on.
Genuine openness to AI is non-negotiable.
You’ve used AI tools in your day-to-day work — even informally — and can talk about what’s worked and what hasn’t.
You’re curious about where AI is changing digital marketing execution and willing to learn as we build.
Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads.
Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console.
SEO/AEO: SEMrush (or equivalent).
CMS & marketing automation: WordPress, HubSpot.
CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar).
Candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company.

Nice To Haves

Bonus: you’ve experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked.
Helpful: Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer.

Responsibilities

Owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps).
Drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed.
Act as the in-house owner of the agency relationship: brief them, hold them to performance targets, and ensure their work ladders up to pipeline.
Manage the website for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
Own website performance, including conversion rates, user flows, and page-level performance across granum.com and brand pages.
Manage the CRO program: design experiments, set hypotheses with DGM input, call winners, and build the test backlog from performance reads.
Oversee Core Web Vitals, site speed, and the technical health that determines whether everything else works.
Manage the organic growth (SEO/AEO) program, including the technical SEO/AEO foundation (schema, redirects, site architecture, indexation, and core web vitals) with external agency support.
Own the technical surface of the joint SEO/AEO program with Content Marketing, who owns keyword strategy and topical authority.
Make the judgment call on whether a performance issue is technical or editorial, and what to do about it.
Manage landing page infrastructure, including the LP template library across HubSpot and WordPress, and routing logic.
Provide self-serve enablement so DGMs can ship Tier 2/3 LPs without queuing.
Manage the paid media agency partnership, including day-to-day management, channel mix, budget pacing, and creative direction.
Translate DGM pipeline priorities into clear agency briefs and bring back what’s working to the team.
Critically review agency reporting, spotting what’s missing, what’s being smoothed over, and what needs a harder look.
Provide weekly and monthly reporting across website, paid media, and SEO/AEO performance.
Perform variance analysis when results drift, diagnosing the issue and bringing a recommendation.
Partner with MOPS on attribution and pipeline reporting, flagging data quality issues.
Translate performance into clear language for DGMs and marketing leadership.

Benefits

Real ownership. Website, CRO, technical SEO/AEO, LP infrastructure, and the agency relationship — a wide lane with clear accountability.
A clear mandate. DGMs tell you what the pipeline needs; you figure out how to get there. The Sr. Director backs your calls.
A realistic budget. Show clear ROI and we’ll invest the dollars.
Honest context. We have ongoing work on attribution, data, and tooling — you’ll know what’s sharp and what’s still being built.
Momentum. There’s real movement here; the right person will have space to do their best work.
In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
401(k) matching for U.S. employees and RRSP matching for those in Canada.
Tailored career development conversations and support for tools, courses, and resources to help you thrive.
Unlimited Paid Time Off.
Paid company holidays.
Company-wide winter break from December 24 to January 1.