Manager, Digital Marketing Bio

Nova Biomedical • Waltham, MA

1d • Hybrid

About The Position

Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. Reporting to the Senior Director, Global Bio Marketing, this hands-on role develops and executes integrated digital marketing programs across web, search, social media, email, marketing automation, and third-party media. The role uses analytics, attribution, and ongoing campaign optimization to support measurable growth in leads, pipeline, and revenue, balancing strategic planning with hands-on execution and collaboration across global and regional initiatives.

Nova Biomedical is a global provider of biotechnology and in vitro diagnostic instrumentation, with headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees. The company describes its culture as collaborative and empowered, grounded in Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity.

Requirements

• Bachelor’s degree in Marketing or an equivalent combination of education and relevant professional experience.
• Five or more years of experience in digital marketing, demand generation, growth marketing, or a related field.
• Demonstrated success managing multi-channel digital campaigns across search, paid media, social media, email, and marketing automation.
• Experience developing digital programs that support lead generation, customer engagement, pipeline development, and revenue growth.
• Experience optimizing websites, landing pages, conversion paths, and digital customer journeys.
• Experience with search engine optimization and search engine marketing.
• Experience with analytics, attribution, customer relationship management systems, lead management, and performance reporting.
• Experience creating dashboards and presenting campaign performance, pipeline contribution, and return-on-investment insights.
• Experience managing email-nurture programs, lead flows, audience segmentation, and marketing automation processes.
• Strong analytical skills, including the ability to interpret campaign and customer data and translate findings into practical recommendations.
• Strong written and verbal communication skills.
• Strong cross-functional collaboration and stakeholder-management skills.
• Ability to balance digital strategy with hands-on campaign execution and data-driven decision-making.
• Strong organizational and project-management skills, with the ability to manage multiple campaigns, channels, priorities, and deadlines.
• Ability to work independently while collaborating effectively within global and cross-functional teams.
• Comfort working at a computer for extended periods.
• Ability to communicate effectively via phone, video, and written communication.
• Occasional need to move about the office to access meetings or resources.

Nice To Haves

• Knowledge of generative engine optimization and answer engine optimization.
• Experience with Salesforce and marketing automation platforms.
• Knowledge of account-based marketing, content syndication, digital lead generation, and AI-driven search.
• Experience supporting global or multi-regional marketing campaigns.
• Experience in biotechnology, life sciences, or technical business-to-business marketing.

Responsibilities

• Develop and execute integrated digital marketing campaigns that generate demand, engage customers, and support pipeline and revenue growth.
• Manage digital programs across web, search, paid media, social media, email, marketing automation, and third-party media channels.
• Optimize websites, landing pages, conversion paths, and digital customer journeys to improve engagement and lead conversion.
• Lead search engine optimization, search engine marketing, generative engine optimization, and answer engine optimization initiatives.
• Improve organic and paid search visibility, performance, traffic quality, and conversion outcomes.
• Manage marketing automation platforms, email-nurture programs, lead flows, and related digital marketing processes.
• Develop segmented nurture strategies that guide prospects through the customer journey and support pipeline progression.
• Partner with Sales to ensure effective lead routing, follow-up, tracking, and reporting.
• Build reporting, attribution models, and performance dashboards that measure campaign effectiveness and commercial impact.
• Analyze campaign performance, customer engagement, lead activity, pipeline contribution, and revenue influence.
• Optimize campaigns and marketing investments based on performance data, attribution, and return on investment.
• Recommend adjustments to audience targeting, channel strategy, campaign content, customer journeys, and marketing spend.
• Support account-based marketing, content-syndication, and digital lead-generation programs.
• Evaluate opportunities to use AI-enabled capabilities to improve search visibility, targeting, personalization, content performance, and digital marketing effectiveness.
• Collaborate with Marketing, Sales, Product Management, and Events teams to support global and regional campaigns.
• Adapt global digital strategies and campaigns to support regional market needs.
• Maintain consistent digital messaging, customer experiences, and campaign practices across channels and regions.
• Communicate campaign plans, performance insights, recommendations, and results clearly to stakeholders.
• Maintain current knowledge of digital marketing technologies, customer-engagement practices, search trends, analytics capabilities, and emerging AI-driven marketing tools.
• Perform other duties as assigned.

Benefits

• Flexible medical, dental, and vision coverage.
• Competitive 401(k) company match.
• Bonus program.
• Generous PTO and paid holidays.
• Generous tuition reimbursement.
• Hybrid and flexible work arrangements.
• Professional development, engagement, and events.
• Company marketplace for lunch and snacks at the Norwood, MA; Billerica, MA; and Westbrook, ME offices.
• Company-subsidized cafeteria at the Waltham, MA office.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager