Manager, Digital Marketing and Website Management

Electra•Manassas, VA

80d•Onsite

About The Position

This role is ideal for a polished communicator with strong technical aptitude, high attention to detail, and an ability to operate autonomously in a fast-paced, entrepreneurial environment. The individual will understand broader company priorities but maintain a unique focus on the digital channels that communicate Electra's mission, technology, and values to customers, partners, and the public. Success in this role requires strategic thinking, hands-on execution, excellent judgment, and an ability to translate complex technical content into accessible, compelling digital experiences across Electra's website and other digital touchpoints.

Requirements

Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field.
5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors.
Demonstrated success managing brand social media channels and developing creative content.
Experience working with graphic designers, writers, and media producers to create engaging campaigns.
Strong written and verbal communication skills with an eye for detail and design.
Ability to think strategically and execute tactically, often under tight deadlines.
Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)
Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)
Proven ability to translate content into digestible, high-performing social media posts
Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment.

Responsibilities

Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.
Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.
Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.
Analyze, interpret and create strategic recommendations from channel performance data for company leadership.
Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.
Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.
Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.
Coordinate with internal teams and external partners to support new site features and functionality.
Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.
Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.
Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.
Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.
Provide visibility into digital performance to leadership and cross-functional teams.
Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.
Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.
Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion.