Manager, Website and Marketing Automation
About The Position
Manager, Website & Marketing Automation Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact . If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role . You will execute, not just delegate.
Requirements
- We are targeting someone who has done this hands-on , not just managed it.
- 3–6+ years in website optimization, CRO, or marketing automation
- Experience owning web performance + conversion metrics
- Strong understanding of CMS platforms (WordPress preferred)
- Hands-on experience with: GA4 / analytics tools A/B testing platforms Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)
- Comfortable working across multiple brands or high-volume environments
- Able to move fast, test quickly, and iterate without overengineering
Nice To Haves
- You've improved conversion rates in a measurable way
- You've worked in a high-growth or PE-backed environment
- You understand how marketing ties directly to revenue
- You're as comfortable building as you are strategizing
Responsibilities
- Website Strategy + Conversion (Core Focus) Own all brand websites + landing pages across multiple markets
- Drive conversion rate optimization (CRO) across the funnel
- Lead UX, site structure, mobile experience, and performance improvements
- Partner with agencies-but you set direction and hold the bar
- Testing + Growth Run A/B and multivariate tests (CTAs, layouts, flows, etc.)
- Leverage tools like GA4, heatmaps, and session replay to drive decisions
- Continuously improve lead conversion and appointment rates
- Marketing Automation + Lifecycle Build and optimize email + SMS flows (lead nurture, reactivation, retention)
- Own segmentation, triggers, and campaign performance
- Improve conversion across the full customer lifecycle
- Execution + Ownership Launch new sites for expansion markets
- Manage timelines, vendors, and deliverables
- Build dashboards and report on what's actually driving revenue
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
