Manager, Website and Marketing Automation

Allstar•Chicago, IL

2d•Remote

About The Position

Manager, Website & Marketing Automation Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact. If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role. You will execute, not just delegate. Website Strategy + Conversion (Core Focus) Own all brand websites + landing pages across multiple markets Drive conversion rate optimization (CRO) across the funnel Lead UX, site structure, mobile experience, and performance improvements Partner with agencies-but you set direction and hold the bar Testing + Growth Run A/B and multivariate tests (CTAs, layouts, flows, etc.) Leverage tools like GA4, heatmaps, and session replay to drive decisions Continuously improve lead conversion and appointment rates Marketing Automation + Lifecycle Build and optimize email + SMS flows (lead nurture, reactivation, retention) Own segmentation, triggers, and campaign performance Improve conversion across the full customer lifecycle Execution + Ownership Launch new sites for expansion markets Manage timelines, vendors, and deliverables Build dashboards and report on what's actually driving revenue What We're Looking For (Non-Negotiables) We are targeting someone who has done this hands-on, not just managed it. 3–6+ years in website optimization, CRO, or marketing automation Experience owning web performance + conversion metrics Strong understanding of CMS platforms (WordPress preferred) Hands-on experience with: GA4 / analytics tools A/B testing platforms Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.) Comfortable working across multiple brands or high-volume environments Able to move fast, test quickly, and iterate without overengineering What Will Set You Apart You've improved conversion rates in a measurable way You've worked in a high-growth or PE-backed environment You understand how marketing ties directly to revenue You're as comfortable building as you are strategizing Why Candidates Say Yes to This Role Real ownership - not buried under layers or stuck waiting on approvals Visible impact - your work directly drives revenue and growth Scale + complexity - multi-brand, multi-market, fast-moving Autonomy - you will shape how this function is built This role is not a fit if: You prefer managing agencies vs doing the work yourself You've never owned conversion metrics end-to-end You need a highly structured, slow-moving environment Ready to Build? Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it. Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.