Website and Digital Content Specialist

Mitchell Hamline School of Law • St Paul, MN

1d • $65,000 - $80,000

About The Position

Mitchell Hamline is seeking a strategic Website and Digital Content Specialist to oversee the development, management, and optimization of our website along with the analytical review of digital content across our website, internal and external email campaigns and social media. The successful candidate will play a key role in advancing the law school's brand, engaging diverse audiences (prospective students, current students, alumni, faculty, and external stakeholders), and drive measurable outcomes through compelling content and data-driven insights. This position requires a blend of technical proficiency, analytical skills and creative storytelling to enhance the law school's digital presence. Reporting to the Chief Marketing Officer, the role involves working closely with all members of the marketing team. Essential Duties and Responsibilities: Website Content Management: Create, edit, post, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO and ADA best practices. Collaborate with internal stakeholders to collect or develop content that highlights academic programs, news, events, people and achievements. Successfully navigate our WordPress platform, provide assistance to team members across campus and serve as the go-to for content-related questions and updates. Email Content Creation: Manage the distribution of our email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders. Assist with managing the email platform including distribution and schedules to maximize engagement and conversions. Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive. Digital Analytics and Performance Tracking: Monitor and analyze digital performance metrics across website, email and social media platforms using tools such as Google Analytics and email marketing platforms such as Mailchimp, Constant Contact, Outlook and social media platforms including LinkedIn, Facebook, Instagram, TikTok and management platforms like Sprout Social. Generate reports to evaluate content effectiveness, user engagement, and campaign performance, providing actionable insights to optimize strategies. Identify trends and recommend improvements to enhance digital reach and impact. Performs additional tasks as assigned to support marketing efforts. An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Requirements

• Strong proficiency in WordPress or similar CMS, and email delivery platforms, including data entry, reporting, and content management.
• Strong working knowledge of SEO best practices and ADA compliance.
• Proficiency in collecting GA4, email and social media analytics and analyzing metrics for suggested strategy shifts.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity, inclusion, and contributing to a diverse and welcoming community.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Proven experience in website content development, including proficiency with content management systems (e.g., WordPress, Drupal).
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Proficiency in digital analytics tools (e.g., Google Analytics, email and social media platform analytics) and the ability to interpret data to drive content decisions.
• Familiarity with SEO, accessibility standards (e.g., WCAG), and digital marketing best practices.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Nice To Haves

• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Responsibilities

• Website Content Management: Create, edit, post, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO and ADA best practices.
• Collaborate with internal stakeholders to collect or develop content that highlights academic programs, news, events, people and achievements.
• Successfully navigate our WordPress platform, provide assistance to team members across campus and serve as the go-to for content-related questions and updates.
• Email Content Creation: Manage the distribution of our email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with managing the email platform including distribution and schedules to maximize engagement and conversions.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Digital Analytics and Performance Tracking: Monitor and analyze digital performance metrics across website, email and social media platforms using tools such as Google Analytics and email marketing platforms such as Mailchimp, Constant Contact, Outlook and social media platforms including LinkedIn, Facebook, Instagram, TikTok and management platforms like Sprout Social.
• Generate reports to evaluate content effectiveness, user engagement, and campaign performance, providing actionable insights to optimize strategies.
• Identify trends and recommend improvements to enhance digital reach and impact.
• Performs additional tasks as assigned to support marketing efforts.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees