Manager, Demand Marketing
About The Position
As a Manager, Demand Generation, you will lead the strategy, development, and execution of integrated demand generation campaigns across Bombora’s full product suite. Reporting to the Director of Demand Generation, you will partner closely with Product Marketing, Sales, Customer Success, Marketing Operations, and Creative to identify demand opportunities, develop multi-channel programs, and drive campaigns from strategy through execution and measurement. This position plays a key role in driving pipeline and revenue growth for the organization. The role leads end-to-end campaign ideation, development, execution, and optimization across paid media, email, content, webinars, events, and social. You will coordinate internal teams and external agencies, support seamless marketing-to-sales lead handoffs, and monitor campaign performance using B2B enterprise account KPIs focused on key account penetration and engagement.
Requirements
- 5+ years of experience in B2B demand generation and Account-Based Marketing (ABM), focused on ad tech and data categories.
- Track record of building 1:1, 1:few, and 1:many campaigns to engage prospects across the buyer consideration journey.
- Robust experience bringing campaigns to life using an optimal mix of channels and touchpoints, including paid media, organic social media, email, and content syndication.
- Experience working directly with Sales to build integrated sales motions that extend the marketing experience through SDRs and AEs.
- Strong project management skills and demonstrated ability to coordinate roles and functions to deliver results on time.
- Experience applying campaign performance metrics to communicate, explain, and optimize demand campaigns.
- Experience working across B2B marketing and sales technologies, such as Salesforce, Asana, HubSpot, generative AI tools such as ChatGPT or Gemini, LinkedIn Campaign Manager, and Google Ads, or similar platforms.
- Strong communication skills.
Responsibilities
- Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns across paid media, email, content, webinars, events, and social.
- Build awareness and consideration among prospects and deepen solution engagement with customers.
- Collaborate with Product Marketing and Sales to identify and prioritize demand opportunities and structure multi-touch campaigns and supporting messaging.
- Lead Content Marketing, Marketing Operations, Creative, and external agencies in developing campaign assets and bringing campaigns to market.
- Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales.
- Partner with Marketing Operations to monitor, track, and report campaign performance using relevant B2B enterprise account KPIs focused on key account penetration and engagement.
Benefits
- Health, dental, and vision benefits
- Flexible vacation, paid holidays, and Summer Fridays
- Education and tuition assistance and an annual learning stipend
- 401(k) with match
- Generous parental leave: 16 weeks for primary parents and 12 weeks for secondary parents
- Commuter benefits
- Flexible Spending and Health Spending Accounts
- Team lunches, outings, and events
- Offices available for employees who want one
- Equity
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
