Manager, Database Marketing

Hard Rock Hotel & Casino Ottawa

1d

About The Position

Under the direction of the Director of Database Marketing, the Database Manager develops, implements, and analyzes database marketing campaigns. The role is responsible for customer data integrity, database management policies and standards, Player’s Club systems, direct mail programs, and reporting and analysis for operating departments. The manager also supervises and develops department members, handles guest inquiries about promotional offers, and supports responsible gaming and alcohol service practices. Flexible hours, including evenings, weekends, and holidays, are required.

Requirements

• Bachelor’s degree in Marketing and at least three years of casino database experience, or an equivalent combination of education and experience.
• Expert knowledge of Microsoft Office, Excel, and Word.
• Ability to write database extract queries using SQL or a similar tool and work with mail merge and address-cleansing products.
• Proficiency and prior experience with a Customer Management System, such as CMP or ACSC.
• Ability and willingness to work flexible hours, including evenings, weekends, and holidays.
• Detail-oriented.
• Excellent time-management skills.

Responsibilities

• Develop strategic uses for existing information processes and evaluate potential uses of new processes.
• Supervise training of key personnel on Player’s Club systems.
• Coordinate system testing with IT.
• Maintain database management policies, procedures, and standards, and monitor transaction activity.
• Advise users about available data collection sources and how to use them to support business objectives.
• Perform ad hoc analysis and extracts for operating departments.
• Ensure the integrity of customer data and information.
• Oversee monthly direct mail programs, including list generation, pro formas, offer creation, creative, production, implementation, and post-campaign analysis.
• Maintain current knowledge of computer systems and applications comprising the Player’s Club system.
• Provide operating reports and program analysis.
• Handle guest inquiries related to promotional offers.
• Develop department members’ knowledge and skills through education, training, coaching, and corrective counseling.
• Promote responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
• Select, train, coach, counsel, appraise, and retain direct reports whose conduct reinforces the Company’s Mission and Values.
• Stay informed about trends and practices in the area of responsibility and communicate relevant information to management, peers, direct reports, and team members.
• Perform other duties as assigned.
• Comply with Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures.

Benefits

• Comprehensive benefits package intended to support team members’ health, future planning, and work-life balance; benefits may vary by employment status.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager