Manager, Consumer Insights (Chocolate)

The Hershey Company • Lower Swatara Township, PA

4d • Remote

About The Position

This role is an insights leader responsible for owning the end-to-end, holistic insights agenda and key stakeholder wiring for the Chocolate business unit. The Manager drives deep consumer, shopper, and marketplace intelligence to fuel the growth strategy for the Chocolate BU. They partner with the Sr Manager, Chocolate Insights to drive and execute the insights agenda for brand-level demand creation strategies and brand equity.

Requirements

• Advanced understanding of insights tools, datasets and capabilities to contribute to holistic approach to meaningful insights generation (consumer, shopper, analytics, trends)
• Ability to integrate across data sources and drive to clear, actionable and breakthrough insights that will guide decision making and future growth
• Strategic framing and communication, proven ability to communicate and influence with compelling insights and clear recommendations
• Strong collaborator and ability to build dynamic relationships with internal and external partners
• Bachelor’s degree in required
• 5-7 years of experience in Shopper, Consumer and/or Analytical (e.g., Business Intelligence, Category Management) Insights

Nice To Haves

• advanced degrees preferred but not necessary

Responsibilities

• Demand Creation Strategy: idea generation, innovation pipeline optimization & validation, audience identification and definitions, design to value
• Brand Equity: Deep in market performance understanding and analytics (portfolio and brand level), translation of Brand Health tracking to results, Creative/Comms idea generation, optimization and validation
• Foundational Insights: Contributes to Chocolate portfolio-wide insights and other foundational learnings
• Budget Management: Leads partnership with Marketing ops to ensure balanced and accurate insights budget for Seasons & Tentpoles
• Level of influence requires frequent and meaningful interaction with Chocolate DCS and Chocolate Brand teams.
• Partner with Commercial Intelligence and Business Intelligence teams for additional inputs across insights functions

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees