Sr. Consumer Insights Manager

Idahoan Foods

3h•Hybrid

About The Position

At Idahoan Foods, the company aims to bring people and families together by providing high quality, convenient food. As a top 20 household penetration CPG brand, the team values collaboration, continuous improvement, sustainable sourcing and innovation, active engagement in the community, and doing the right thing. The company is committed to knowing, growing, and celebrating its team members, who are seen as the foundation of its ambitious future. The Sr. Consumer Insights Manager role involves leading the synthesis of consumer, shopper, category, and competitive insights to define growth opportunities, develop compelling selling stories, guide innovation, serve as an organizational expert on market dynamics, and integrate insights across various teams to influence key business decisions.

Requirements

Bachelor’s degree in marketing, business, or related field
5+ years of experience in packaged goods/CPG marketing or a relevant business environment.
Experience with syndicated data sources
Ability to leverage AI to facilitate and expedite workflows.
Ability to manage multiple tasks and projects simultaneously.
Strong data analysis, interpretation, and storytelling skills.
Curiosity to ask questions, identify opportunities and execute decisively.
Excellent written, verbal, and presentation communication skills.
Flexibility and adaptability to change.
Highly collaborative, proficient in working with cross-functional teams and all levels of management.

Nice To Haves

MBA preferred.
Experience with Circana and Scintilla syndicated data sources.
Outstanding analytical and problem-solving abilities; translate data-driven insights into customer-focused solutions.
Ability to communicate with focus and brevity with senior leaders and to leverage storytelling and simplicity with retailers.
Proven ability to work collaboratively across functions and levels, influencing teams to achieve results.
Demonstrated strategic influencing skills; proactively remove obstacles and accelerate project timelines.
Commitment to continuous learning and measurable impact.
Ability to leverage AI platforms (e.g. Copilot, Claude, Gamma) to facilitate and expedite tasks and workflows.

Responsibilities

Lead synthesis of consumer, shopper, category, and competitive insights to define “where to play” opportunities
Identify unmet needs, demand spaces, and growth white space
Quantify opportunity sizing and prioritize based on strategic and financial impact
Identify and shape development opportunities across primary growth vectors
Translate insights into clear strategic choices for brand and category growth including key points of “how to win”
Inform annual and long-range strategic planning processes
Partner with Marketing and Sales to align on target segments, jobs, occasions, and channels
Develop compelling, fact-based enterprise selling stories that equip Sales to win with retailers
Connect consumer insights to category growth opportunities for customers
Partner closely with Sales and Category Management so they can tailor stories by customer
Ensure consistency of messaging across national and customer-specific presentations
Lead insight generation to inform and quantify opportunities for innovation
Identify high-potential demand pockets rooted in consumer jobs and occasions
Provide actionable recommendations on product and brand messaging
Ensure key messages align with demand space opportunities
Serve as the organization’s expert on consumers, shoppers, and the evolving category landscape
Bring forward emerging trends, behaviors, and competitive dynamics
Maintain a forward-looking perspective on risks and opportunities
Develop deep understanding of key consumer jobs, segments, and usage occasions
Translate insights into actionable executional guidance
Embed these frameworks across Marketing and Sales teams
Act as a strategic thought partner to Brand, Sales Strategy, and Category teams
Ensure insights are embedded in key business decisions, not just reported
Influence stakeholders to act on insights with clarity and conviction
Elevate the role of insights across the organization
Champion best practices in insight generation, storytelling, and bias for action
Simplify complex data into clear, actionable recommendations
Perform additional responsibilities as assigned, adapting to evolving business needs.