Consumer Insights Manager
Thesis•New York, NY
•$100,000 - $150,000•Hybrid
About The Position
This role is ideal for someone with strong research and analytical capabilities who thrives in a fast-paced, collaborative environment. The position will work closely with brand leaders and senior executives to generate insights that deepen our understanding of consumers, identify market opportunities, and inform brand growth strategies across our brands - Thesis and Stasis.
Requirements
- 3-5+ years of experience in consumer insights, market research, strategy, or analytics
- Proven ability to translate customer data into product or business strategy
- Experience working with survey data or consumer research
- Strong analytical problem-solving skills
- Ability to translate data into clear insights and recommendations
- Excellent communication and presentation abilities
- Experience with survey tools such as Qualtrics, Forsta, or SurveyMonkey
- Ability to thrive in a fast-paced, high-growth environment
- Strong cross-functional collaboration skills
Nice To Haves
- Experience with design tools such as Canva for insights storytelling
- Exposure to consumer brands, retail, or supplements/health & wellness categories
Responsibilities
- Support the design and execution of both quantitative and qualitative research studies.
- Lead survey development, data analysis, and reporting for consumer research initiatives.
- Analyze consumer attitudes, brand perception, and purchasing behaviors to uncover actionable insights.
- Synthesize research findings into clear, compelling presentations for internal stakeholders.
- Gain exposure to a broad range of consumer brands and product categories, helping shape brand strategy across multiple business lines.
- Deepen understanding of consumer profiles and category insights to support portfolio brand growth.
- Monitor cultural and consumer trends relevant to Thesis’ and Stasis’ brands and identify emerging opportunities.
- Opportunity to shape insights that influence business development, marketing strategies, and overall brand growth.
- Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities.
- Support brand strategy projects by integrating consumer, market, and competitive insights.
- Help identify opportunities for new products, partnerships, and licensing deals across the portfolio.
- Evaluate brand performance and market positioning to inform strategic decision‑making.
- Work with senior leadership on brand strategy initiatives and insight-driven recommendations.
- Collaborate with external research vendors and data providers to support study execution and manage deliverables.
- Manage survey fielding, timeliness, and research logistics to ensure smooth project operations.
- Organize insights and research outputs into internal knowledge resources.
- Help streamline research processes and identify opportunities to improve efficiency and data quality.
Benefits
- Competitive compensation with an exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 401k to help you plan for the future
- Flexible PTO because we respect the need for work/life harmony
- $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- Unlimited (yes, unlimited) Thesis nootropics
- A strong emphasis on promoting from within and personal development
- A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- Hybrid work model
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
