Consumer Insights Manager

Imbibe•Niles, IL

4d•$80,000 - $100,000•Onsite

About The Position

The Consumer Insights Manager will be responsible for helping to shape the future of R&D at Imbibe through data collection and analysis, insights generation, and storytelling. This role will work in conjunction with the Director – Product Development and Innovation to help scope the growth pipeline for the organization, inclusive of generating insights on market trends and unmet needs to inform the ingredient innovation pipeline. Additionally, this role will support the marketing and sales organization with consumer and market insights that inform the creation of winning marketing programs and sales prospecting strategies. Ideal candidates would feel comfortable using primary and secondary data to build stories and answer questions for the organization that would inform strategy, as well as create impactful presentations to both internal and external stakeholders.

Requirements

Bachelor’s or Master’s degree in marketing, market research, or a related field.
Minimum of 3 years of experience in insights/research related role, ideally within the flavor or food industry (5+ years preferred)
Strong understanding of primary and secondary research methodologies and data analysis/ presentation
Skilled at working cross functionally and in a team environment
Able to communicate information and ideas so others will understand; must be able to exchange accurate information effectively throughout and outside the organization
Strong organizational and leadership skills, ability to work independently
Passion for Imbibe's mission
Strong capabilities in Microsoft applications
Familiarity with syndicated data tools (e.g., Nielsen, Circana, Mintel or equivalents)
Independently motivated
Good interpersonal/teamwork skills and a sense of business/technical interrelationships
Collaborative, adaptable, and comfortable working in a changing, entrepreneurial environment
Regularly operates a computer and other machinery, such as a calculator, copy machine computer and printer

Responsibilities

Market research to support innovation – market sizing research, trending claims and ingredients to address through our own innovations
Conduct market landscape assessments to support innovation strategy, including market sizing, competitive scans, trend analysis, and whitespace identification
Product development insights – trending claims and products types, trending flavors to support demo development and product development showcase work
Flavor insights – trending flavor territories and specific flavors broadly and within categories to support marketing presentations/programs and development/applications work
Own relationships with research vendors and act as the subject matter expert on primary and secondary research tools
Assess marketing program effectiveness and web analytics
Provide insights to shape and optimize marketing programs, customer campaigns, and thought-leadership content
Uncover flavor trends to support marketing programs
Internal insights program – have an outward looking view of the market and be able to share insights with internal teams to inform content creation, sales programs, and connections with customers
Develop an internal insights-sharing program to consistently communicate market learnings across cross-functional teams
Marketing presentation storyline co-creation
Primary research to support marketing programs, showcases, and other customer requests – and the ability to report of research findings; be able to generate, program, and analyze surveys (both qualitative and quantitative)
Gather data and generate insights to help us create engaging content and shape internal strategy
Ability to create and deliver presentations to internal and external audiences
Support the creation of compelling storylines for marketing presentations, customer meetings, and innovation showcases
Design, program, and analyze primary research studies (quantitative and qualitative) to support marketing, product development, and customer requests
Distill complex data sets into clear, meaningful insights that shape content creation, influence internal strategy, and elevate customer engagements
Build and deliver high-quality presentations to internal stakeholders and external partners, including customers and senior leadership