Sr. Manager, Market & Consumer Insights

The Walt Disney Company • Bakersfield, CA

1d • Onsite

About The Position

At The Walt Disney Company, magic is made by people who dream—and do. We’re searching for a versatile, strategic, and data-driven Sr. Manager, Market & Consumer Insights – Gaming to help shape the future of Disney Games. Reporting to the Head of Strategy & Insights, you’ll play a pivotal role driving strategic decision-making for all four TWDC brands (Disney Pixar, Marvel, Lucasfilm, 20th Century Studios), working at the intersection of data, consumer behavior, and next-generation gaming experiences. This is not just a research role—it's a chance to lead high-impact projects, influence what games we make and who we partner with, and ensure our insights fuel the next wave of Disney’s iconic entertainment. If you’re as passionate about games and data as you are about storytelling, and have a knack for turning complex information into actionable strategy, you might be the magic we’re looking for.

Requirements

• 8 years in consumer insights, strategy, or market research roles, ideally including time at a top consulting firm and/or within gaming, entertainment, or technology.
• Demonstrated experience leading both quant and qual research at a global and regional scale, with hands-on data science/automation skills.
• Deep competency in data analysis, modeling, and visualization tools (e.g., SQL, Python, R, Tableau, etc.).
• Ability to visualize data and insights, and tell an executive-level story with clear and actionable recommendations.
• Proven ability to build business cases, influence C-level audiences, and frame insights for executive action.
• Passion, curiosity, and subject matter depth in gaming, consumer trends, and the evolving entertainment landscape.
• Track record of managing complex projects.
• Outstanding communication, collaboration, and senior stakeholder management skills.
• Comfort with ambiguity and rapid iteration.
• Bachelor’s degree in Statistics, Data Science, Market Research, Consumer Science, Economics, or a relevant field required.
• This role will require approximately 10% travel domestically and internationally and will require a valid and current Passport with the required identification necessary for travel guidelines.

Nice To Haves

• Advanced degree (PhD, Master’s) in a quantitative discipline or comparable research/analytical training preferred.
• Time in PhD can be considered as part of the 8 years depending on nature of degree, program, and results.

Responsibilities

• Lead and deliver large-scale, global market and consumer insights initiatives for Disney Games, including foundational studies (e.g., character studies, industry forecasting, and trend deep-dives).
• Partner with GMs and senior business leaders to inform incubation, AOP, LTP, performance benchmarking, and PR statements.
• Synthesize quantitative and qualitative data into executive-level deliverables, driving clarity and action.
• Build and improve automated, scalable data solutions (data lakes, dashboards, reporting).
• Identify and fill data gaps, recommend new data sources, and leverage AI/technology to boost insights and efficiency.
• Manage relationships with multiple external research/data vendors, maximizing ROI on an $800k+ annual insights budget.
• Oversee RFPs, contracts, and project delivery to ensure best-in-class research partnerships.
• Liaise and support other general research teams across TWDC, helping bolster entertainment with a Gaming native POV.
• Elevate how Disney leverages data, technology, and insights to unlock growth in gaming and the broader organization.

Benefits

• Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees