Consumer Insights Manager, Derma

Beiersdorf • Stamford, CT

2d • Hybrid

About The Position

We care for skin. We care for our people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you’ll find: A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported Flexible teams that enjoy a challenge and the ability to make an impact A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow A culture that lives by its core values of care, trust, simplicity, and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues Dynamic work model – hybrid (at least 3 days on-site) Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team. In this role, as Senior Manager, Consumer & Market Insights, Derma (Eucerin/ Aquaphor) U.S., you will collaborate with cross-functional partners to identify and action strategic insights/ foresights that will drive brand success for Beiersdorf. You’ll be responsible for managing the execution of both qualitative and quantitative custom research with our vendor partners while also leveraging a variety of syndicated data sources (including trends, panel data and POS data) in partnership with Category Management to unlock value from deep understanding of both consumers and HCPs (healthcare professionals including dermatologists, pediatricians and medical assistants). Your curiosity and empathy for the consumer will inspire us to engage deeply with our users throughout the journey from point of awareness through purchase, brand experience and commitment to loyalty. Your passion for the HCP (healthcare professionals including dermatologists, pediatricians and medical assistants) will give us a better appreciation for the role they play in care for our consumer. Powerful storytelling will engage us in your actionable recommendations and enable us to drive competitively advantaged planning across all aspects of brand strategy, including positioning, communication, packaging and innovation.

Requirements

• The successful candidate must have a Bachelor’s degree in a field which provides necessary analytical ability (e.g. marketing research/marketing, sociology, psychology, business management, communication), strong interpersonal skills and relevant work experience, more specifically:
• Functional Experience: 7+ years of experience in Consumer Research, Insights or Planning role across a variety of categories and organizations
• Familiarity with research tools, techniques and vendors (qualitative & quantitative): Knowledge of a variety of syndicated/ secondary research sources such as Nielsen, Mintel, Euromonitor and custom research vendors including BASES, Behaviorally
• Familiarity with research methodologies including A&U, Segmentation, Concept Testing, HUT/ PIU, Claims Testing, Package Design Assessment, Price Elasticity, Copy Testing, Marketing Mix Modelling, Brand Health Tracking
• High proficiency in Microsoft Office products: Excel/Word/PowerPoint skills mandatory
• Effective project management skills: attention to detail, timeline, follow-up
• Well-developed analytical expertise: intuitively connects the dots between disparate ideas to bring clarity and focus to valuable insights while nimbly flexing between big picture thinking and tactical implications
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Insatiable Curiosity & Collaboration: infinitely interested in understanding consumers/ HCPs and what motivates them acutely aware of cultural and social shifts/ trends passionate about discovering brand strengths and opportunities collaborative with local market and global teams across borders and functions (including HQ in Germany)
• Communication Skills: Distills findings into easily digestible and inspiring stories that motivate action Writes with laser-sharp clarity, using data to support assertions and understanding Active listener, who gathers and extracts value from diverse perspectives Constructively challenges others to see things differently and explore options that might otherwise have been overlooked Engaging storyteller and confident presenter who establishes credibility with peers & leaders
• Personal Attitude Confident, proactive and positive “go-getter” : works well independently with minimal guidance from above, able to anticipate what needs to be done and implements without being asked
• Resourceful : approaches a challenge with creativity and drives to get the job done even when there are resource limitations
• Strong bias for action : sense of urgency and results orientation, works calmly and productively in time-pressured situations
• Team-oriented to the core : cultivates strong collaborative working relationships and contacts within US Marketing group and Medical Management teams (including R&D, Category Management, Media), across other company functions in the US, the Regional and Global teams and with external organizations (as appropriate)

Nice To Haves

• experience in skincare or dermatology is a plus

Responsibilities

• Represent the “Voice of the Consumer” AND the “Voice of the Healthcare Professional” (HCP) within the organization locally and globally
• Highlight U.S. macro consumer trends focusing on the social, technological and environmental lenses of the STEEP model to inspire new thinking, novel local strategies, tactics etc.
• Utilize HCP tracking studies (local and global) to identify key trends related to professional perceptions/ patient recommendations
• Leverage a wide variety of locally/ globally shared sources (including contracted and no-cost providers) such as Mintel, Kantar, Euromonitor etc.
• Collaborate with global colleagues to integrate local U.S. trends into global macro trends for a richer overall understanding of opportunities and greater impact on organizational strategic decisions
• Be an indispensable business partner for decision makers throughout the organization on both local and global initiatives
• Collaboratively identify business issues/ opportunities in Marketing, Medical Management, Sales, Category Management/ Shopper, RGM, Media, R&D, Regulatory, Legal, Finance & Procurement
• Maximize value of a variety of available custom and syndicated research sources/ learnings, including resources shared with Category Management (e.g. Numerator, Scintilla, Finch etc.) and Medical Management (e.g. ProVoice) to collectively provide guidance across brands/ key initiatives
• Collaborate with key stakeholders to support critical decision-making in the brand planning process
• Identify/ refine category opportunities for Innovation teams (e.g. Regional Innovation Leads, Global Innovation Initiatives etc.) utilizing a variety of foundational research (e.g. U&A, Segmentation, BASES Concept/ Product Testing, Package Testing, Claims Testing etc.)
• Develop consumer profiles/ personas for Media/IAT utilizing custom and syndicated research (e.g. Panel Data Demographics, ethnography etc.) AND assess advertising effectiveness (e.g. Advertising/ copy testing, Brand Lift Studies etc.)
• Measure brand health for Brand Marketing utilizing local/ global Consumer and Dermatologist tracking studies, including Category level Brand Health Tracking (BHT), Cross-category MasterBrand Tracking, Dermatologist Recommendation tracking, and Brand Equity/ Positioning studies
• Support development of professional strategy with targeted research among HCPs for Medical Management (e.g. qualitative assessment of key visuals for use by MedMan reps)
• Add targeted consumer understanding to Category Management retailer sell-in story development utilizing a combination of qualitative and quantitative research (e.g. Consumer Community surveys, LPO- assortment optimization etc.)
• Organize insight generation/ application sessions and ideation workshops as needed
• Manage all phases of the market research process for LOCAL quantitative/ qualitative research projects, coordinating on broader initiatives that are led by Global stakeholders (e.g. GCI, Regional Innovation etc.)
• Align on all critical aspects of research plans with internal stakeholders (e.g. issue, objectives, methodology, deliverables, budget, timeline etc.)
• Clarify roles/ responsibilities for all partners and stakeholders including Brand Marketing, Category Management, Medical Marketing and global teams (as relevant to the specific project)
• Present key learnings and clear recommendations to guide strategic/ tactical decision-making with rich storytelling
• Collaborate with global colleagues on development of best practice for LOCAL projects, participation in global initiatives and management of cross-brand projects

Benefits

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees