Manager, Campaign Planning and Activation

Thomson Reuters•Frisco, TX

19h•$100,100 - $185,900•Hybrid

About The Position

Thomson Reuters is seeking a strategic, execution-focused Campaign Planning and Activation Manager for its Tax, Audit, and Accounting marketing team. The role owns the strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products, with a focus on CoCounsel Tax, Audit and Accounting. The campaigns aim to drive awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions. The manager serves as the primary campaign architect for assigned products, orchestrating integrated programs across paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and digital journey touchpoints. The role works closely with content marketing, product marketing, demand generation, field marketing, enterprise digital, analytics, and other internal teams. It owns campaign planning and execution, project coordination, budget allocation, performance measurement, reporting, optimization, and post-campaign analysis. This is a hybrid role. Thomson Reuters describes a flexible hybrid working environment for office-based roles and allows work from anywhere for up to eight weeks per year. The role’s stated US base compensation range is $100,100 to $185,900, with potential eligibility for an annual bonus based on enterprise and individual performance.

Requirements

Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
At least 6 years of experience in integrated B2B marketing, campaign strategy, or demand generation, including a track record of owning complex, multi-channel programs.
Demonstrated experience planning and executing high-performing full-funnel omni-channel campaigns as part of an integrated strategy.
Strong strategic thinking and ability to translate business priorities and audience insights into clear, actionable plans.
Excellent project management skills across multiple simultaneous programs in a matrixed organization.
Outstanding communication and stakeholder management skills across all organizational levels.
Strong analytical mindset and ability to use performance data to optimize campaigns and report on pipeline and growth contribution.
Experience with modern marketing technology stacks and demand generation platforms, such as Workfront, Anaplan, Salesforce, Tableau, or Eloqua.

Nice To Haves

Experience in the tax, audit, or accounting industry.

Responsibilities

Own annual and quarterly campaign strategies for assigned products, aligned with acquisition, upsell, and cross-sell goals.
Translate go-to-market priorities and customer and persona insights into integrated campaign plans, including objectives, messaging, channel mix, budget, and KPIs.
Lead campaign brief development in alignment with Marketing Strategy roles and coordinate content marketing, product marketing, and other stakeholders before activation.
Balance long-term strategy with agility in response to market opportunities and business priorities.
Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email and nurture, and BDR programs, partnering with enterprise digital on digital journey touchpoints.
Build and execute media channel and sponsorship plans to reach target customers with appropriate frequency and cadence to meet campaign objectives.
Partner on digital customer journey mapping to ensure seamless experiences across touchpoints.
Serve as primary campaign project manager, coordinating cross-functional workstreams to deliver on time, on budget, and to quality standards.
Manage intake of briefs, assets, and deliverables; identify and resolve bottlenecks; and drive continuous improvement in campaign workflows.
Lead regular stakeholder status reviews and maintain visibility into timelines, budgets, and deliverables.
Define success metrics and reporting frameworks with the analytics team; report on full-funnel performance from impression to closed sale across campaigns, assets, and channels, and provide actionable optimization recommendations.
Own budget allocation and campaign spend, track and reconcile spend against plan, and optimize for ROI.
Conduct post-campaign analysis, apply learnings to future planning, and continually test and iterate campaigns to scale effective approaches.
Stay current on emerging marketing trends and technologies and incorporate relevant innovations into campaign strategy.
Deliver full-funnel pipeline and revenue contribution against acquisition, upsell, and cross-sell targets.
Ensure on-time, on-budget campaign delivery and consistency and quality of campaign experiences across channels and touchpoints.

Benefits

Flexible vacation and paid time off, including sick and safe paid time off and paid holidays.
Two company-wide Mental Health Days off annually.
Access to the Headspace app and Employee Assistance Program.
Retirement savings plan with company match.
Tuition reimbursement.
Employee incentive programs and potential annual bonus.
Health insurance.
Dental insurance.
Vision insurance.
Disability insurance.
Life insurance.
Parental leave.
Sabbatical leave.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement.
Optional hospital, accident, and sickness insurance, employee-paid.
Optional life and AD&D insurance, employee-paid.
Group legal and identity theft protection benefit, employee-paid.
Access to a 529 Plan.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Two paid volunteer days off annually.
Flexible hybrid work arrangements, including work from anywhere for up to eight weeks per year.
Career development and continuous learning programs.