Senior Manager, Brand Strategy & Campaign Planning

E-470 Public Highway Authority•Aurora, CO

About The Position

E470 Public Highway Authority is a public agency that manages the 47-mile toll facility on the eastern perimeter of the Denver Metro area and provides back-office tolling services for other toll facilities in Colorado. The Senior Manager, Brand Strategy & Campaign Planning is a strategic marketing leader who translates brand vision into integrated, multi-channel marketing initiatives. The role develops brand positioning, messaging, and campaign execution to strengthen long-term brand equity and deliver measurable results, including increased awareness, engagement, and conversion. The position leads brand strategy and end-to-end integrated campaign planning, oversees social media strategy and website experience, and partners with internal teams and external agencies to deliver cohesive customer experiences. It uses consumer insights, market research, brand health tracking, and performance analytics to optimize investment; manages campaign budgets, schedules, and workflows; and communicates plans to senior leadership. The role also mentors marketing specialists, evaluates AI and automation opportunities, monitors tolling industry trends, supports internal communications and creative work as directed, and owns Applegreen launches and ongoing partnership efforts while supporting community events and sponsorships.

Requirements

At least 10 years of experience in brand marketing, brand strategy, omnichannel media planning, or integrated campaign management.
Experience with consumer-facing brands, retail, or agency environments.
Strong strategic storytelling and creative evaluation abilities.
Proficiency in data analysis, KPIs, and reporting tools, such as Google Analytics, Tableau, and CRM or marketing automation platforms.
Executive presence, stakeholder management, and cross-functional leadership.
Experience managing external creative, media, or PR agencies.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

Responsibilities

Develop long-term brand strategies, value propositions, messaging frameworks, and brand architecture to evolve or future-proof the brand.
Lead end-to-end campaign strategies, from initial brief development and creative direction through go-to-market execution and post-campaign analysis.
Develop social media strategy and communications to grow engagement and sentiment and amplify brand marketing across channels.
Direct and approve social media influencer communications and creative to ensure alignment with broader brand and company communications strategies.
Manage the end-to-end design, messaging, functionality, analytics, and tracking of e-470.com; co-own specified areas of design, functionality, and messaging for ExpressToll.com.
Partner with Creative, Product Marketing, Media, PR/Social, Analytics, and external agency partners to ensure cohesive customer experiences.
Use consumer insights, market research, brand health tracking, and performance analytics, including Marketing Mix Modeling or attribution, to optimize media spend and resource allocation.
Manage campaign budgets, pacing, timelines, and operational workflows to support on-time and on-budget delivery.
Synthesize campaign strategies and execution plans into clear presentations for senior leadership.
Lead, coach, and develop marketing specialists.
Provide AI thought leadership and expertise; evaluate and, where appropriate, implement emerging AI and workflow automation tools to reduce manual work and scale communications.
Track key tolling industry trends and advancements related to brand and customer experience, and identify timely, relevant communications that can inform new strategies.
Assist with internal communications and creative support as needed and directed by PR, HR, and executive leadership teams.
Own Applegreen launches and ongoing partnership efforts; support the PR and Communications team with marketing needs tied to community events and sponsorships.