Senior Demand Generation & Campaign Strategy Manager

Agility Robotics•Remote, OR

1d•$123,000 - $192,000•Remote

About The Position

Agility Robotics is seeking an experienced, strategic, and hands-on Senior Demand Generation & Campaign Manager to own multi-channel demand generation programs and full-funnel campaign strategy across web, social, email, search (SEO/AEO/GEO), and paid media. The role combines campaign strategy with data-driven execution, conversion-rate optimization, and funnel-efficiency improvements to build awareness and pipeline. The position supports integrated demand-generation programs, paid media and account-based marketing, campaign calendar management, and performance against pipeline and revenue KPIs. It also partners with Brand, Content, Product Marketing, Events, and Sales to align funnel-stage content and messaging with buyer needs, enable sales follow-up, and use campaign feedback and performance data to refine strategy. This is a fully remote role, with the option to work hybrid for candidates within commuting distance of Agility Robotics’ offices in Salem, Oregon; Pittsburgh, Pennsylvania; or Fremont, California. All roles are U.S.-based, and applicants must have current authorization to work in the United States. The anticipated base salary range is $123,000–$192,000 USD. The final offer may depend on factors including location, job-related knowledge, skills, and experience, and the range may change based on geography or in the future.

Requirements

7+ years of experience in demand generation, campaign marketing, or performance marketing, including management of paid media budgets, multi-channel programs, and ABM or enterprise initiatives.
Bachelor’s degree in Marketing, Business, or a related field.
Proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars or events.
Hands-on experience managing paid channels and agencies, including briefings, budget allocation, and performance accountability.
Proficiency with marketing automation and CRM platforms such as HubSpot or Salesforce.
Experience partnering with Sales and/or sales enablement teams to align campaigns with pipeline and goals.
Experience briefing and collaborating with content or product marketing teams on funnel-stage content strategy.
Ability to design, execute, and analyze A/B tests; strong analytical skills to track KPIs and derive actionable insights.
Working knowledge of SEO fundamentals and familiarity with emerging AEO/GEO practices for AI-driven search and discovery.
Strong project management, organizational, and communication skills.
Current authorization to work in the United States.

Nice To Haves

Master’s degree.
Experience with ABM platforms such as 6sense or Demandbase.
Experience with lead scoring and lifecycle management.
Experience with tools such as Google Search Console, Google Analytics (GA4), SEMrush, or Ahrefs.
Ability to work hybrid within commuting distance of the Salem, OR, Pittsburgh, PA, or Fremont, CA offices.

Responsibilities

Support the planning, building, implementation, and measurement of integrated, multi-channel demand-generation programs across web, organic and paid social, email, search, paid media, and webinars or events.
Develop industry- and persona-based demand-generation strategies to drive awareness, pipeline, and revenue.
Launch paid media across social, search, display, and programmatic channels; manage budget allocation and work with agencies on targeting, bidding, and creative testing.
Assist in building account-based marketing programs using buying signals, develop multi-touch campaigns for complex buying committees, and collaborate with Sales on account selection.
Maintain an integrated campaign calendar aligned with pipeline and revenue targets, company launches, and seasonal or industry moments.
Deliver key performance indicators, including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.
Design and analyze A/B and multivariate tests across email, landing pages, ads, and forms to reduce friction and improve conversion rates.
Evolve search strategy by evaluating AEO and GEO practices alongside traditional SEO and tracking buyer research behavior across AI platforms.
Collaborate with Brand, Content, Product Marketing, and Events to align funnel-stage assets with buyer needs across channels.
Brief and direct agencies on developing traffic drivers and campaign assets.
Bring campaign and channel performance data into content planning to prioritize investment based on buyer engagement and conversion.
Work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.
Partner with Sales to align campaigns with pipeline goals and go-to-market priorities.
Translate campaigns into sales assets, talk tracks, and follow-up email sequences that help convert marketing-generated leads.
Hold regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact, and adjust strategy accordingly.

Benefits

401(k) plan with a 6% company match.
Company stock options.
100% company-paid medical, dental, vision, and short- and long-term disability insurance for employees.
Benefits eligibility beginning on the first day of employment.
Employee Assistance Program (EAP).
Exempt employees receive flexible, unlimited PTO and 12 company holidays, including a winter shutdown.
Non-exempt employees receive 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually.
Catered lunches four times a week and healthy snacks and refreshments at Salem and Pittsburgh locations.
Paid parental leave programs.
Flexible work arrangements.
Professional development and tuition reimbursement programs.
Relocation assistance for eligible roles.
Annual discretionary bonus for eligible roles.