Senior Brand & GTM Campaign Lead

Gen Digital•Mountain View, CA

10d•Hybrid

About The Position

The Senior Brand & GTM Campaign Lead sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for LifeLock. The role owns the development and production of breakthrough creative that brings brand strategy and messaging to life across major campaigns and launches. It combines creative development and production leadership with brand campaign strategy and GTM integration, ensuring storytelling is insight-driven, differentiated, and executed with the operational discipline needed to drive measurable business impact. The role translates LifeLock’s positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms; leads creative development and end-to-end production; and integrates campaigns with product launches and channels across the customer journey. It also establishes campaign measurement and optimization approaches and uses AI to modernize creative workflows and production processes.

Requirements

10+ years of experience in creative development, brand campaign strategy, or integrated marketing.
Proven experience leading creative development and production for large-scale brand campaigns or major product launches.
Strong creative judgment and a track record of partnering with in-house or external agencies to produce breakthrough, performance-oriented creative.
Strong expertise in brand positioning, messaging architecture, and integrated campaign systems.
Experience balancing long-term brand building with short-term go-to-market and business goals.
Strong understanding of full-funnel marketing and GTM integration.
Experience working within complex, global, matrixed organizations.
Strong communication and storytelling skills, with the ability to influence senior stakeholders without direct authority.
Analytical fluency and ability to connect creative and brand strategy to measurable outcomes.
Ability to thrive in a fast-paced, high-growth environment and manage complex, ambiguous problems.

Nice To Haves

Experience in subscription software, cybersecurity, identity protection, or financial services.
Demonstrated curiosity and applied use of AI in creative and campaign workflows.

Responsibilities

Translate LifeLock’s brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
Own messaging development for key initiatives, including value propositions, key selling points, and product narratives.
Design campaign architecture, including strategic platforms, messaging hierarchies, and audience segmentation.
Ensure brand principles and guardrails are reflected in campaign briefs and creative territories.
Author campaign briefs grounded in audience insight, product differentiation, and measurable business goals.
Develop breakthrough creative territories and campaign platforms that differentiate LifeLock in the market and culture.
Partner with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets.
Own the creative production process from briefing and concepting through review, approval, and final asset delivery.
Build scalable creative toolkits and playbooks for efficient cross-channel and cross-geography production.
Partner with Go-to-Market and Product Marketing teams to align campaign execution with launch positioning, key messages, and business objectives.
Integrate campaign creative across paid, owned, earned, lifecycle, web, partner, and regional channels.
Deliver launch assets on time and on strategy across the end-to-end customer journey.
Align with Product Marketing, Acquisition Strategy, Media & Performance, Social, Web, PR, Analytics, and Regional Marketing teams before execution.
Facilitate cross-functional alignment meetings to establish clarity, sequencing, and creative consistency.
Partner with Analytics to define creative and campaign KPIs that connect brand health metrics with performance outcomes.
Monitor in-market results and use performance insights to refine future strategy and creative.
Use AI tools to accelerate creative ideation, asset variation and production, messaging iteration, and campaign scenario planning.
Identify ways to modernize creative development and production processes to increase speed and strategic clarity.