GTM Lead

Grassroots Analytics•Columbia, WA

1d•$110,000 - $135,000•Onsite

About The Position

Grassroots Analytics (GA), a political technology company, is hiring a GTM Lead to support progressive campaigns and organizations in getting the most from GA’s platform. The role works closely with the Director of GTM and Product team, focusing on client onboarding and success, education and enablement, and outbound and conference-driven sales coordination. It is suited to someone interested in client relationships and digital fundraising strategy. The GTM Lead owns the client success lifecycle from onboarding through retention, provides client support, monitors satisfaction and account health, and identifies churn risks and expansion opportunities. The role also develops and delivers client training and self-service educational resources, manages product communications and outreach performance, coordinates sales logistics and lead handoffs, and conveys client feedback to Product and GTM colleagues. This is a full-time, in-office position based in Grassroots Analytics’ office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office. The salary range is $110,000–$135,000, plus benefits.

Requirements

At least 3 years of experience across client success, account management, and/or client-facing digital strategy roles.
Experience building and delivering client education content, such as webinars, trainings, video guides, or documentation.
Experience owning an email marketing or outreach channel, including writing copy and reporting on performance.
Ability to coordinate cross-functional logistics, such as conference and outbound sales pipelines, without necessarily executing the pitch.
Clear, proactive communication skills and ability to translate client feedback into product and process improvements.
Bachelor’s degree in business, communications, political science, or equivalent practical experience in client success, digital strategy, or SaaS account management.
Willingness to work in-office in Washington, D.C.

Responsibilities

Own the client success lifecycle from onboarding through long-term retention, helping clients understand and maximize the value of GA’s product suite.
Serve as the primary point of contact for client support needs, resolve issues directly, and escalate complex cases to the appropriate team.
Track client health and satisfaction, flag churn risks proactively, and identify expansion opportunities.
Build and deliver webinars, trainings, and onboarding sessions on product features and best practices.
Develop and maintain help videos, guides, and other self-service resources to reduce support burden and improve client self-sufficiency.
Translate product updates into clear, client-facing educational content.
Own GA’s product communications strategy, execution, and measurement, including open, response, and conversion rates.
Coordinate conference-driven and outbound sales logistics and pipeline, including scheduling, follow-up systems, and lead handoff, in partnership with the Revenue team.
Refine outreach messaging and targeting based on performance data.
Synthesize client feedback, support trends, and market objections into actionable input for the Product team.
Partner with the Director of GTM to refine positioning, messaging, and onboarding materials based on client experience.
Represent the voice of the client in cross-functional planning conversations.