GTM Lead

Grassroots Analytics•Washington, DC

1d•$110,000 - $135,000•Onsite

About The Position

Grassroots Analytics is seeking a GTM Lead to support progressive campaigns and organizations in getting the most out of its fundraising data platform. The role collaborates closely with the Director of GTM and Product team across client onboarding and success, client education and enablement, and outbound and conference-driven sales coordination. The GTM Lead owns the client success lifecycle from onboarding through retention, serves as a primary contact for support, and monitors client health and opportunities. The role also develops and delivers client training and self-service resources, manages product communications and outreach performance, coordinates sales logistics and lead handoffs, and channels client feedback into product, positioning, and process improvements. This is a full-time, in-office position based in Grassroots Analytics’ Chinatown office in Washington, D.C. Candidates must be willing to work in-office. The salary range is $110,000–$135,000, plus benefits.

Requirements

At least 3 years of experience across client success, account management, and/or client-facing digital strategy roles.
Experience building and delivering client education content, such as webinars, trainings, video guides, or documentation.
Experience owning an email marketing or outreach channel, including writing copy and reporting on performance.
Comfort coordinating cross-functional logistics, such as conference and outbound sales pipelines, without necessarily executing the pitch.
Clear, proactive communication skills and the ability to translate client feedback into product and process improvements.
A bachelor’s degree in business, communications, political science, or equivalent practical experience in client success, digital strategy, or SaaS account management.
Willingness to work in-office in the Chinatown neighborhood of Washington, D.C.

Responsibilities

Own the client success lifecycle from onboarding through long-term retention, helping clients understand and maximize the value of GA’s product suite.
Serve as the primary point of contact for client support needs, resolving issues directly and escalating complex cases to the appropriate team.
Track client health and satisfaction, proactively flag churn risk, and identify expansion opportunities.
Build and run webinars, trainings, and onboarding sessions to help clients adopt new features and best practices.
Develop and maintain help videos, guides, and other self-serve resources to reduce support burden and improve client self-sufficiency.
Translate product updates into clear, client-facing education content.
Own product communications, including strategy, execution, and measurement of open, response, and conversion rates.
Coordinate logistics and pipeline for conference-driven and outbound sales efforts, including scheduling, follow-up systems, and lead handoff, in partnership with the Revenue team.
Refine outreach messaging and targeting based on performance data.
Synthesize client feedback, support trends, and market objections into actionable input for the Product team.
Partner with the Director of GTM to refine positioning, messaging, and onboarding materials based on client experience.
Represent the voice of the client in cross-functional planning conversations.