Manager, Brand Planning & Strategy

CVS Health•Woonsocket, RI

1d•Hybrid

About The Position

The Manager, Brand Planning & Strategy is the operational and analytical backbone of the team, bridging insight and execution. The role transforms data into executive-ready narratives, keeps strategic initiatives on track, partners with internal strategy teams to align plans with business goals, manages cross-functional projects across the marketing calendar, and develops materials that inform senior-level decisions. The position is based on a hybrid working model in Woonsocket, Rhode Island.

Requirements

At least 2 years of relevant professional work experience.
Ability to commit to a hybrid working model in Woonsocket, Rhode Island.
Bachelor's degree or equivalent experience.

Nice To Haves

At least 5 years of experience in marketing strategy, integrated planning, brand management, or a related business function.
Demonstrated ability to develop executive-level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders.
Strong analytical and strategic thinking skills, with experience using multiple data sources to develop business insights, business cases, and investment recommendations.
Proven success leading complex cross-functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines.
Advanced proficiency in PowerPoint and Excel.
Experience coordinating multi-channel marketing initiatives.
Familiarity with Workfront or similar project management tools.
MBA or PMP.

Responsibilities

Develop executive-level presentations, communications, and business cases that translate strategy, performance, and opportunities into recommendations, investment rationales, and measurable outcomes for senior leadership.
Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities and inform planning decisions.
Lead end-to-end project management and go-to-market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross-functional coordination.
Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision-making, and maintain execution against strategic objectives.
Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes to improve organizational efficiency, information sharing, team effectiveness, and operational rigor.