Director, Audit Campaign Planning and Activation

Thomson Reuters•Frisco, TX

1d•$137,200 - $254,800•Hybrid

About The Position

Thomson Reuters Tax, Audit and Accounting (TAAP) is seeking a Director of Audit Campaign Planning & Activation to lead planning and execution of integrated marketing campaigns for its Audit product portfolio in the mid-market segment. The role turns product and marketing strategy and positioning into campaigns that build awareness, capture demand, and convert demand into pipeline. It owns the campaign calendar from brief through launch and optimization, and manages people who execute campaigns directly or through functional support teams. The successful candidate will shape comprehensive campaign plans and execute them in alignment with business goals. They will use data to guide decisions, communicate effectively, collaborate across teams, and inspire direct and indirect team members. The role leads campaign strategy, multichannel activation, messaging, scheduling and resourcing, measurement, stakeholder alignment, campaign processes and tooling, vendor management, and team development.

Requirements

15+ years of progressive B2B marketing experience at the director or senior manager level, including marketing across the buyer journey from awareness to advocacy.
A proven track record of building marketing strategies and translating them into executable, measurable campaign frameworks, articulating the rationale and tracking progress against clear metrics.
An analytical mindset and hands-on experience with measurement frameworks, campaign performance analysis, and optimization.
Comfort with Salesforce, marketing automation, multi-touch attribution, and analytics tools.
Excellent writing and editing skills, including the ability to produce clear, compelling, brand-aligned content across formats such as thought leadership, case studies, email, and web copy.
Experience in B2B, professional services, or financial services, such as tax, accounting, or audit, and understanding of complex buyers, longer sales cycles, and professional decision-making.
Ability to balance strategy and execution, including roadmap planning and hands-on campaign execution.
Strong interpersonal and communication skills, with the ability to influence cross-functional teams, build strategic alignment, and navigate organizational dynamics with tact and clarity.

Nice To Haves

Experience with demand generation, account-based marketing (ABM), customer advocacy programs, or building functions from the ground up.

Responsibilities

Build integrated campaign plans aligned with the annual marketing plan and strategic priorities, including objectives, audiences, messaging architecture, channel mix, and success metrics.
Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement to support a unified customer journey.
Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs.
Own the campaign calendar, dependencies, and cross-team resourcing, managing timelines across multiple concurrent launches.
Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns.
Partner operationally with functional marketing and product teams, aligning priorities and surfacing trade-offs to leadership.
Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows.
Manage external partners, budgets, and deliverables to quality and cost targets.
Lead, coach, and develop campaign managers and specialists, building a high-performing team.

Benefits

Flexible hybrid working environment for office-based roles.
Work from anywhere for up to 8 weeks per year.
Flexible vacation and paid time off, including sick and safe time off and paid holidays.
Two company-wide Mental Health Days off.
Access to the Headspace app and Employee Assistance Program.
Retirement savings plan with company match.
Tuition reimbursement.
Employee incentive programs and possible annual bonus based on enterprise and individual performance.
Health, dental, vision, disability, and life insurance.
Parental leave and sabbatical leave.
Paid volunteer days: two annually.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement.
Optional hospital, accident and sickness insurance.
Optional life and AD&D insurance.
Group Legal Identity Theft Protection benefit.
Access to a 529 Plan.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Resources for mental, physical, and financial wellbeing.