Deputy Director, Campaign Planning & Channels Management
About The Position
The Deputy Director, Campaign Planning & Channels Management is a member of the Communications leadership team, working across the foundation’s nine global offices to develop integrated campaign strategies and digital channel strategies that advance division goals. Reporting to the Director of Content and Campaigns, this role leads campaign planning, digital channel strategy, and audience engagement, and manages a team of campaign strategists and channel management experts. Channels include GatesFoundation.org, The Optimist newsletter, brand and leadership social media channels, creators, and paid media. The role empowers a team to deliver high-quality work, develops new approaches to achieve impact, manages relationships across a matrixed and geographically dispersed organization, and helps priority audiences trust the foundation and engage with the issues it addresses. It also manages the team budget and agency partners, and collaborates with internal teams and external partners on integrated communications efforts. Travel of up to 15% domestically and internationally is required. Unrestricted work authorization in the country where the position is located is required; the Foundation does not provide immigration-related sponsorship.
Requirements
- Bachelor’s or master’s degree in communications, marketing, journalism, or a related field, with 10+ years of progressive professional experience in a similar leadership role, or an equivalent combination of education and experience.
- Strong expertise in campaign planning, digital channel strategy, audience engagement, and content marketing.
- Deep knowledge of the digital channel landscape, digital marketing trends, social media management, CRM and email marketing, web strategy, audience segmentation, and paid media.
- Excellent people management skills, including demonstrated ability to recruit, develop, and lead diverse teams.
- Experience managing multiple projects simultaneously in dynamic, matrixed environments.
- Excellent written and oral communication skills.
- Ability to offer creative solutions to complex problems and navigate effectively with internal and external partners.
- Curiosity, excellent judgment, strong teamwork, and passion for the foundation’s mission.
- Ability to travel up to 15% domestically and internationally.
- Unrestricted work authorization in the country where the position is located; immigration-related sponsorship is not provided.
Nice To Haves
- Experience in a nonprofit, public health, government, communications agency, or private sector organization is strongly preferred.
- International experience and cultural proficiency are a plus.
Responsibilities
- Design and lead campaigns supporting the foundation’s brand and key initiatives, working with regional offices, advocacy and program colleagues, and external partners.
- Direct campaign strategists in implementing campaigns across offline and digital platforms, including strategies to enhance news relevance and manage reputational risks.
- Partner with the Global Brand Experience team to develop creative briefs and content strategies informed by audience insights, channel best practices, and historical performance data.
- Work with the Analytics and Insights team and vendors to ensure rigor and accuracy in measurement, insights, and reporting.
- Develop and implement long-term digital channel strategies for audience engagement, acquisition, and retention across owned channels, including global and regional expansion and integration with campaigns.
- Manage a multi-tiered network of digital and social channels, engaging target audiences with meaningful content and delivering on key moments and campaigns through aligned content strategies and calendars.
- Lead audience development and engagement strategies for brand and leadership social media channels, GatesFoundation.org, The Optimist newsletter, creators, and paid media.
- Explain how channel strategy drives engagement with key audiences, and develop and maintain audience segment definitions and personas using audience research and digital channel metrics.
- Manage strategic acquisition models to grow channels, reach new audiences, and increase reach within priority audience segments.
- Develop measurement frameworks with critical metrics and targets to evaluate ongoing channel health.
- Manage, lead, and foster the growth of an agile, inclusive, diverse, and successful team of campaign planning and channel management professionals.
- Manage the team budget and ensure agency partners are effective and cost-efficient.
- Participate as an active member of the Global Content & Campaigns Leadership team.
- Build strong relationships with internal collaborators and external partners to support integrated efforts across teams and global offices.
- Collaborate with Global Brand Experience, Strategic Comms, Editorial, advocacy, program, and regional communications teams to develop approaches that support strategic objectives.
- Travel up to 15% domestically and internationally.
Benefits
- Comprehensive medical, dental, and vision coverage with no premiums.
- Generous paid time off.
- Paid family leave.
- Foundation-paid retirement contribution.
- Regional holidays.
- Opportunities to engage in employee communities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
