Deputy Director, Campaign Planning & Channels Management

Gates Foundation•Seattle, WA

About The Position

The Deputy Director, Campaign Planning & Channels Management is a member of the Communications leadership team, working with colleagues across the foundation’s nine global offices to develop integrated campaign strategies and implement digital channel strategies that advance the division’s goals. Reporting to the Director of Content and Campaigns, this role leads campaign planning, digital channel strategy, audience engagement, and a team of campaign strategists and channel management experts. Channels include GatesFoundation.org, The Optimist newsletter, brand and leadership social media, creators, and paid media. The role empowers the team, develops approaches to advance impact, builds effective relationships across a matrixed and geographically dispersed organization, and helps priority audiences trust the foundation and care about its work. The role designs and leads campaigns supporting the foundation’s brand and key initiatives; guides campaign execution across offline and digital platforms; and works with brand, analytics, regional, advocacy, program, editorial, and communications colleagues and external partners. It develops long-term strategies for audience engagement, acquisition, and retention across owned channels, including global and regional expansion. It also leads audience development, channel growth, measurement frameworks, team development, budget management, and agency effectiveness. Travel of up to 15% domestically and internationally is required. Unrestricted work authorization in the country where the position is located is required; the foundation does not provide immigration-related sponsorship.

Requirements

Bachelor’s or master’s degree in communications, marketing, journalism, or a related field, with 10+ years of progressive professional experience in a similar leadership role, or an equivalent combination of education and experience.
Strong expertise in campaign planning, digital channel strategy, audience engagement, and content marketing.
Deep knowledge of the digital channel landscape, digital marketing trends, social media management, CRM and email marketing, web strategy, audience segmentation, and paid media.
Excellent people-management skills and demonstrated ability to recruit, develop, and lead diverse teams.
Experience managing multiple projects simultaneously in dynamic, matrixed environments.
Excellent written and oral communication skills.
Ability to develop creative solutions to complex problems and work effectively with internal and external partners.
Strong teamwork, curiosity, excellent judgment, and passion for the foundation’s mission.
Ability to travel up to 15% domestically and internationally.
Unrestricted work authorization in the country where the position is located; immigration-related sponsorship is not provided.

Nice To Haves

Experience in a nonprofit, public health, government, communications agency, or private-sector organization is strongly preferred.
International experience and cultural proficiency are a plus.

Responsibilities

Design and lead campaign strategies that support the foundation’s brand and key initiatives, coordinating with regional offices, advocacy and program colleagues, and external partners.
Direct campaign strategists in implementing campaigns across offline and digital platforms, including strategies to enhance news relevance and manage reputational risks.
Partner with Global Brand Experience to develop creative briefs and content strategies grounded in audience insights, channel best practices, and historical performance data.
Work with Analytics and Insights and vendors to ensure rigor and accuracy in measurement, insights, and reporting.
Develop and implement long-term digital channel strategies for audience engagement, acquisition, and retention across owned channels, including global and regional expansion and integration with campaigns.
Manage a multi-tiered network of digital and social channels, engaging target audiences with meaningful content and delivering key moments and campaigns through aligned content strategies and calendars.
Lead audience development and engagement strategies for brand and leadership social media, GatesFoundation.org, The Optimist newsletter, creators, and paid media.
Explain how channel strategy drives engagement with key audiences, and develop and maintain audience segment definitions and personas using research and digital channel metrics.
Manage strategic acquisition to grow channels, followers, and audience reach within priority segments.
Develop measurement frameworks with critical metrics and targets to evaluate ongoing channel health.
Lead and develop an agile, inclusive, diverse, and successful team of campaign planning and channel management professionals.
Manage the team budget and ensure agency partners are effective and cost-efficient.
Participate as a member of the Global Content & Campaigns Leadership team.
Build strong relationships with internal collaborators and external partners to support integrated efforts across teams and global offices.
Collaborate with Global Brand Experience, Strategic Comms, Editorial, advocacy, program, and regional communications teams on integrated approaches that support strategic objectives.