Manager, Camp Marketing and Communications

Grand View Lodge•Lake Hubert, MN

24d•Onsite

About The Position

The Manager, Camp Marketing and Communications develops and executes marketing initiatives and general camp-wide communications for Camp Lincoln for Boys and Camp Lake Hubert for Girls. This hands-on, year-round position creates marketing materials, manages digital content, social media and online listings, coordinates projects and vendors, and provides creative direction and technical guidance to seasonal media teams. The role supports camper enrollment, seasonal staff recruitment, family engagement, and alumni relationships while maintaining each camp’s distinct identity, voice, and traditions. Marketing delivery is coordinated with the Manager, Camp Enrollment and Engagement and Corporate Marketing. The Manager works under the direction of both Camp Directors and the Corporate VP of Marketing. The position owns marketing projects from concept through delivery, including content creation, vendor coordination, timelines, approvals, budgets, reporting, and follow-through. The role also coordinates websites and external listings, supports recruitment and alumni communications, and oversees media priorities and asset organization in partnership with camp leadership. This is a year-round position. The off-season location is Minneapolis, Minnesota, and the Manager works on-site at both camps during the summer season, generally May through September, with summer residency to support seasonal media staff and authentic camp content. Summer schedules include most evenings and weekends, with planned time off and coverage expectations agreed with the Camp Directors. On-site housing is provided from May through September. Travel between the camps and occasional travel for marketing initiatives and special events may be required. Flexible work arrangements require corporate approval.

Requirements

Minimum of three years of relevant professional experience in marketing or communications; four or more years preferred.
Demonstrated success independently managing marketing campaigns, communications projects, or comparable initiatives.
Experience developing marketing campaigns and managing social media, digital content, general communications, website content, analytics, and media asset organization.
Ability to independently create high-quality marketing content across print, digital, social media, and email channels.
Strong writing, editing, design judgment, and communication skills, including the ability to reflect two distinct camp identities, traditions, and voices.
Excellent organization, project ownership, attention to detail, and follow-through across competing deadlines and vendors.
Ability to help select and train seasonal media employees and provide creative direction and constructive technical feedback in partnership with camp leadership.
Professional judgment concerning camper privacy, family trust, approvals, and camp values.
Ability to work on-site at both camps during summer, including most evenings and weekends, and to work a flexible seasonal schedule.
Strong presentation and analytical skills, including the ability to translate marketing results into practical recommendations and collaborate respectfully across camp and corporate teams.
Ability to work independently, take initiative, bring fresh ideas, appreciate camp traditions, and collaborate with camp leadership, seasonal staff, and corporate partners.

Nice To Haves

Experience in residential summer camps, the outdoor hospitality industry, youth development, education, hospitality, or other family-focused organizations.
Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field; equivalent relevant professional experience may be considered.
Four or more years of relevant professional experience in marketing or communications.
Experience with Canva, Adobe Creative Cloud, photography or video editing, email marketing platforms, or related tools.
Experience directing or coordinating creative staff, contractors, or seasonal teams.

Responsibilities

Develop and execute annual marketing strategies and plans for both camps with the Camp Directors and Corporate VP of Marketing, maintaining a year-round content calendar aligned with enrollment, retention, session balance, staff recruitment, and alumni priorities.
Write, design, edit, and produce newsletters, email campaigns, brochures, flyers, graphics, presentations, social media posts, advertisements, and other digital and print communications.
Create content that reflects each camp’s programs, traditions, values, friendships, and camper experience, and propose new ideas and campaigns.
Maintain accurate and timely content on both camp websites; serve as the primary day-to-day contact with Milestone, track requests and revisions, and verify completed updates.
Keep American Camp Association public listings, camp directories, and other external listings current and accurate.
Coordinate with Corporate Marketing and Milestone on search engine optimization, website analytics, paid digital advertising, technical website changes, and specialized design or print production; clarify project ownership, deliverables, approvals, and deadlines.
Partner with the Manager, Camp Enrollment and Engagement to generate qualified inquiries and provide campaign materials, lead-source information, and timely handoffs; support tours and recruitment events as coordinated.
Develop marketing materials and campaigns for seasonal staff recruitment, including job fair materials, testimonials, social media content, and recruitment videos.
Develop, coordinate, and distribute camp-wide informational communications, family and alumni newsletters, alumni publications, and marketing for reunions, anniversaries, camp movie showings, and approved special events.
Maintain alumni communication records and preferences in coordination with camp leadership, and support alumni relationships and referrals without duplicating enrollment responsibilities.
Refer individual camper matters and family-specific questions to the appropriate Camp Director, designated camp leadership, or Manager, Camp Enrollment and Engagement.
Coordinate production of camp yearbooks and keepsake publications, including content collection, design, proofing, approvals, vendors, and distribution; source and coordinate approved merchandise and recognition gifts.
Work with Camp Directors to establish photography, video, and media priorities; assist in selecting and training seasonal media staff and provide creative and technical guidance on shot lists, content review, editing standards, organization, and timely delivery and uploads.
Ensure media coverage represents camper ages, activities, traditions, cabins, and daily camp life; identify gaps and arrange additional coverage.
Provide technical feedback on media staff photography, video, productivity, and completion of media duties; contribute this perspective to performance evaluations alongside camp leadership’s feedback.
Ensure photography, video, and media use comply with camp policies for camper privacy, permissions, and appropriate content; maintain an organized, accessible archive of media and approved creative assets.
Own marketing projects from concept to delivery, coordinating vendors, timelines, revisions, approvals, budgets, and completion; provide status updates and address delays.
Assist Camp Directors with annual marketing budgets, obtain competitive vendor pricing, track expenditures, manage projects within approved allocations, and report on campaign engagement, website performance, qualified inquiries, spending, and progress.
Publish routine marketing and informational content independently within established guidelines and approval parameters; obtain appropriate approval before using significant announcements, policy-related communications, sensitive matters, new campaigns, and content outside those parameters.
Maintain direct access to official camp social media accounts while recognizing each Camp Director’s administrative access and authority over their camp’s accounts.
Participate in regular planning meetings and documented performance reviews with both Camp Directors; work toward jointly established goals, raise workload or resource concerns, and support realistic priorities and consistent expectations.
Work on-site at both camps during the summer season, generally May through September, and coordinate off-season work and travel arrangements with the Camp Directors.
Perform other duties as assigned.