About the position
The Manager of Brand Strategy at Bombas is responsible for developing and executing brand campaigns, audience targeting plans, and content strategies. This role involves working cross-functionally with various teams to improve Bombas' communication touchpoints, lead influencer engagement strategies, and support creative brief writing. The ideal candidate should have experience in strategy development, comms planning, creative ideation, copywriting, or consumer research within the context of consumer brands. This is an opportunity to contribute to a mission-oriented company and help shape its brand presence.
Responsibilities
Communications Planning (50%)
Audit and refine Bombas' day-to-day communication touchpoints
Work cross-functionally with marketing, customer insights, product, merchandising, and creative teams to improve Bombas' presence across email, site, and social platforms
Social-First Brand Marketing (30%)
Define and lead influencer and brand friendlies engagement strategy
Shape content plans, execute product distribution, manage contracts, measure results, and oversee agency partners
Creative Brief Writing (15%)
Develop insights-filled product and campaign briefs using quantitative and qualitative data
Provide visual references and cultural trends for creative ideation
Uncovering New Opportunities (5%)
Proactively identify new and unexpected opportunities to shape the Bombas brand
- Constantly improving craft and seeking feedback
- Conducting in-depth research to uncover new insights
- Creating effective and revenue-driving creative content
- Excellent communication skills
- Passionate about consumer brands and communication strategies
- Willingness to help and be a team player
- Belief in the mission and importance of giving back
- Inquisitive, love to learn, embrace failure, and never give up
- Comfortable working in an open office environment while staying focused
Requirements
- 3-4+ years of experience working on consumer brands in strategy development, comms planning, creative ideation, copywriting, or consumer research
- Experience in auditing and refining communication touchpoints
- Comfortable working cross-functionally with marketing, customer insights, product, merchandising, and creative teams
- Experience in social-first brand marketing, including influencer engagement strategy, content planning, product distribution, contracting, measurement, and agency partner management
- Ability to develop insights-filled product and campaign briefs using quantitative and qualitative data
- Eye for design and ability to pull visual references and cultural trends for creative ideation
- Proactive and curious mindset to uncover new opportunities for brand shaping
- Constantly improving craft and open to feedback
- Curiosity and willingness to dive deep into research reports and academic articles for new insights
- Ability to create concise, clear, and thoughtful materials
- Passion for consumer brands and communication strategies
- Team player with a willingness to help
- Belief in the mission and importance of giving back
- Inquisitive, love to learn, embrace failure, and never give up
- Comfortable working in an open office environment while staying focused
Benefits
- Competitive compensation
- Employer paid health, medical, and dental benefits
- 401k with match
- Paid parental leave
- Snacks and socks
- Fun and relaxed office environment
- Office lunches, offsite team outings, and company retreats
- Volunteer opportunities as a team
- Equity in the business for full-time employees
- Flexible paid time off, including unlimited vacation, sick days, and wellness days
- $100 monthly health and wellness reimbursement
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Bombas
Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.
Company Overview
Bombas is a comfort-focused apparel brand with a mission to help those in need. One Purchased = One Donated.
Benefits
- Competitive compensation
- Employer paid health, medical, and dental benefits
- 401k with match
- Paid parental leave
- Snacks, socks, and a fun, relaxed office environment
- Office lunches, offsite team outings, and company retreats
- Regular team volunteer opportunities
- Equity in the business for all full-time employees
- Flexible paid time off, including unlimited vacation, sick days, and wellness days
- $100 monthly health and wellness reimbursement
Less details