Manager Brand Media

Bimbo Bakeries USA•Irving, TX

3d•$94,300 - $122,600•Hybrid

About The Position

Bimbo Bakeries USA (BBU) is seeking a confident, self-starting, and performance-driven media professional to lead all elements of media activation, from planning to execution with agencies, optimization, and reporting. The ideal candidate will have a passion for digital marketing, a willingness to share knowledge and train their team on running successful campaigns and testing programs, and a commitment to contributing to a positive and healthy workplace. This role will focus on media strategy and planning, directing execution teams in the daily management of campaigns, tests, and optimizations. The perfect candidate will understand the mechanics of digital channels and tactics through hands-on experience and how they fit into the broader communications plan. This role requires high levels of cross-functional collaboration with internal teams and agencies, including brand management, analytics, sales, creative, and media agencies.

Requirements

Bachelor's Degree in Business, Marketing or related field preferred.
5+ years of experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, content syndication.
Understands mechanics of major media channels (display, OLV, programmatic, social, linear TV, OTT, streaming radio, etc.)
Familiarity with common ad servers and DSPs.
Ability to set KPI’s and communicate performance, improve measurement – is eager to develop further skills in extracting and translating the most meaningful data into insights to the team.
Experience translating media data to actionable insights to inform testing backlog creation / prioritization, test design details, and measurement.
Ability to communicate test / optimization objectives and media buying details to hands-on-keyboard resources clearly and prescriptively (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
Experience using and applying research tools such as ComScore, MRI, Google products.
Experience leading a team.
Outstanding written and verbal communications skills.
Math, analytical and forecasting skills.
Organized and effective time management.
Proficient in Microsoft Excel and PowerPoint.
Ability to self-organize and execute deliverables independently.

Nice To Haves

Experience with ad serving technology: trafficking, pulling reports, making and placing tracking tags.
Experience with bid management platforms (Kenshoo, Marin, etc.)
Working knowledge of Google Analytics or similar web analytics suite.
Prior experience at an agency or managing an agency.

Responsibilities

Direct hands-on-keyboard resources at Agency to provide inputs to campaign planning, test design details, and optimization.
Oversee Agency execution of campaigns, tests, and optimization (e.g. ensure campaigns are created with appropriate levels of granularity / detail to facilitate granular reporting and insight generation of performance data across dimensions like audience, channel, geography, and tactic).
Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement.
Support Brand teams in identifying testing hypotheses and action statements - proactively championing prior in-platform learning that could drive better results over time.
Define parameters and execution mechanics for media test designs.
Translate media test / optimization / campaign outcomes to actionable next steps.
Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
Collaborates with cross-functional team and able to succinctly communicate approach, performance and outcomes.