Brand, Social Media & Operations Associate

Assembly Industries

4d • Remote

About The Position

Assembly Industries is hiring a full-time, remote Brand, Social Media & Operations Associate based in Pakistan, with Lahore or Karachi preferred. The role works US hours (EST or PST) and supports a US-based mountaineer and polar explorer who is building a founder-led expedition company. The founder has led expeditions including Denali and the South Pole and guided about 40 people up Kilimanjaro this year. The company's clients mainly come from India and the Indian diaspora in the US and Europe.

The associate is the founder's right hand across brand, social media, website, and client operations. The founder sets the brand ethos and content strategy; the associate executes it consistently and to a high standard, while contributing ideas and feedback. The business needs to continue running when the founder is on an expedition and cannot access email. This is a storytelling-focused role for someone with a genuine passion for mountains and the outdoors.

Assembly Industries describes its approach as focused on high-value opportunities, work-life balance, and a family-oriented workplace grounded in passion, trust, and transparency. The role offers collaboration with US-based clients and direct engagement with CEOs, founders, and established businesses.

Requirements

• Demonstrated passion for mountaineering, trekking, or the outdoors.
• Strong English storytelling and writing skills, with a portfolio of original work.
• At least 2 years of brand or social media management experience, ideally with a personal or founder-led brand.
• Hands-on experience with short-form video editing and graphic design, including AI-assisted tools.
• Operations or client-facing experience, including lead follow-up, scheduling, and CRM hygiene.
• Self-directed and reliable, with the ability to work independently while the founder is unreachable.
• Polished communication suited to US and international clients.

Nice To Haves

• Personal trekking or climbing experience.
• Published writing in outdoor, travel, or adventure outlets.
• Experience with sponsorship or brand partnership outreach.
• Familiarity with Indian and South Asian diaspora audiences.
• Basic website CMS experience, such as WordPress, Webflow, or Squarespace.

Responsibilities

• Build and protect a founder-led brand, keeping the founder's visibility at its centre.
• Grow brand presence in India to attract corporate sponsors for larger expeditions.
• Conduct outreach to brand partners and sponsors using the founder's pitch and target list.
• Support other visibility channels prioritized by the founder, such as speaking engagements.
• Execute the founder's social media content strategy through planning, posting, community engagement, and account management.
• Turn six to seven years of expedition photos and footage into engaging, story-led posts.
• Write original long-form captions and stories that hold attention and do not sound generic or AI-generated.
• Edit short-form videos and graphics, using AI tools to work at volume.
• Identify content gaps and suggest shoots and topics for upcoming expeditions or city visits.
• Work with the founder's outdoor writer or storyteller once that person is on board.
• Manage website content during and after the website build.
• Collect reviews and testimonials from past clients and keep the website current.
• Respond to and follow up with leads and past clients.
• Book discovery calls with the founder and move leads through to sign-up.
• Keep the business running while the founder is on expedition and offline.

Benefits

• Work-life balance and a family-oriented approach to valuing employees' time and effort.
• Opportunity to collaborate with US-based clients in their growth phase.
• Direct engagement with CEOs, founders, and established businesses in the US business ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed