Social Media Associate

Embark Veterinary•,

1d•$72,000 - $80,000•Remote

About The Position

Embark is seeking a Social Media Associate to own the company’s organic social channels and TikTok Shop and establish a clear, recognizable brand presence. Approximately 70% of the role focuses on organic social strategy, content creation, community management, and creator and influencer relations. The remaining 30% focuses on growing the TikTok Shop affiliate creator program in partnership with the growth paid media team. The role manages organic strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn; develops recognizable content series, formats, voice, and posting cadence; and shoots and edits short-form video, including in person at events and other locations. The associate will appear on camera, host and participate in content, manage the content calendar, brief designers and creators, collaborate across teams, and report on channel performance. For TikTok Shop, the associate will recruit and manage affiliate creators, support them day to day, track performance, and use insights to guide creator investment and content. The position also manages creator and UGC relationships and responds to social community activity, routing support questions and escalating risks as appropriate. Embark’s mission is to bring joy to dog lovers with products and services that strengthen bonds between people and their dogs. Its Dog DNA Test provides information about genetic health risks and breed makeup to help dog owners, breeders, and veterinarians create personalized care plans.

Requirements

2–4 years managing social media for a consumer brand.
A portfolio demonstrating content created, the growth it drove, and formats that gave a channel a distinct identity.
Confidence on camera, with examples of hosting or appearing in video.
Strong short-form video skills, including shooting on a phone and editing finished posts with CapCut, Premiere, or similar tools.
Experience briefing and managing creators or freelancers, including negotiation, deliverables, and usage rights.
Hands-on experience running or growing a TikTok Shop or comparable affiliate or live-commerce program, including recruiting and screening creators at volume; the posting notes expectations of 100+ inbound requests a day.
Strong writing and brand-voice skills, and the ability to turn social analytics into next steps.
Good judgment in community management, including knowing when to reply, escalate, or let an issue go.

Responsibilities

Own organic social strategy across Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn, including content series, posting cadence, and channel goals.
Develop recognizable social content, test formats, hooks, and posting times, and scale successful approaches.
Shoot and edit short-form video, including at events, dog parks, shelters, and with customers and their dogs.
Appear on Embark’s channels as a recurring host or participant, including interviewing customers and scientists and creating content around results and trends.
Brief in-house designers and freelance creators and manage the content calendar for ongoing, campaign, and real-time content.
Provide organic and creator content for potential boosting and partner with brand, CRM, product marketing, and Customer Experience teams on launches and campaigns.
Grow reach, engagement, and followers, and report monthly with clear takeaways.
Grow the TikTok Shop creator program by recruiting creators, managing a tiered roster, and setting commission, sample, and content expectations.
Manage day-to-day creator communications, engage with creators’ content, and keep creators informed about what is converting and what is upcoming.
Track creator-level and overall Shop performance, including GMV, conversion, top-performing content, and trends; apply insights to recruitment, investment, and content briefs.
Find, vet, and manage creators and UGC partners, including outreach, negotiation, briefs, deliverables, usage rights, seeding, and budget.
Develop an extended group of creators and dog accounts and continue building new relationships.
Respond to comments and DMs in Embark’s voice, share fan content, route support questions to Customer Experience, and promptly flag trends and brand risks.