Manager, Account Development - On-Premise

Breakthru Beverage Group•Denver, CO
•$84,000 - $113,925

About The Position

The Manager, Account Development manages the sales and marketing of supplier brands to a targeted account base through planning, selling, merchandising, and communication, supporting company and supplier objectives. The role combines the work of an Account Development Specialist or Key Account Manager with supervisory responsibilities for employees in those roles. The manager leads and coaches the team, oversees account relationships and marketing-plan execution, and supports brand growth and promotion. The role also works with internal partners and suppliers to develop account presentations, plans, events, and promotional activity.

Requirements

  • Bachelor’s degree in a related field and/or equivalent training and work experience.
  • At least 7 years of experience in the alcoholic beverage industry.
  • Previous management experience.
  • Verbal and written communication skills, using diplomacy and discretion, and customer service skills.
  • Ability to multitask, work independently and/or within a team, pay attention to detail, and meet deadlines.
  • Strong business planning and collaboration skills.
  • Knowledge of trade development fundamentals, including supplier, sales, customer, and brand.
  • Ability to translate strategy into relevant marketplace activity.
  • Advanced PC skills, including MS Office and other computer programs such as presentation software.
  • Analytical and reporting skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • Ability to operate a motor vehicle and possess a driver’s license.

Responsibilities

  • Lead, train, and coach a team of Account Development Specialists and/or Key Account Managers.
  • Support team members in promoting their suppliers and brands, including advising on brand growth and promotion.
  • Maintain key accounts by overseeing marketing-plan execution, maintaining relationships with bartenders and promoters, presenting new products and cocktail and wine list offerings, and conducting business reviews.
  • Determine market and account needs by analyzing customers, collaborating with the team, and facilitating market surveys.
  • Prepare and coach the team to deliver professional sales presentations that balance company priorities and customer needs, including selling new products, increasing product visibility, and facilitating promotional activities.
  • Maintain account standards and use current point-of-sale materials when appropriate.
  • Coach the team in educating account staff on priority brands through instructional training seminars.
  • Maintain industry knowledge by attending educational workshops, reviewing professional publications, and building professional networks.
  • Maintain and facilitate supplier relationships by participating in supplier work-with sales calls.
  • Plan, set goals, and coach the team to obtain appropriate distribution of supplier brands across the account base.
  • Review and maintain accurate, current records to understand and communicate company pricing and product programming information monthly.
  • Review pricing schedules and survey accounts to understand competitive pricing and product programming.
  • Set merchandising, display, and promotion objectives for each account based on brand priorities, company priorities, and supplier point-of-sale needs.
  • Produce product lists in collaboration with CENTIV or the in-house graphic department.
  • Assist Sales Management, Trade Development, and Category Development with account-specific presentations and goals for volume, profit, distribution, and merchandising and promotional execution.
  • Support sales representatives as a training and information resource by sharing account trends and brand knowledge.
  • Schedule and prepare account visits and dinners for dignitaries and in-market supplier representatives.
  • Assist the event-marketing manager with planning, organizing, and executing events and brand promotions to maximize brand visibility.
  • Perform other duties as assigned by the supervisor.

Benefits

  • Health care benefits
  • Life insurance
  • Time off benefits
  • Participation in the Company’s 401(k) plan
  • Eligible to participate in a bonus program
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