Local Sales Manager, WCPO

The E.W. Scripps Company•Cincinnati, OH

9d•Onsite

About The Position

WCPO is seeking a Local Sales Manager to lead a team of Account Executives and help local businesses reach customers through multi-platform advertising solutions. The role covers broadcast television, OTT video, SEO/SEM, social media, digital display, and email targeting. The manager works with the Director of Sales, other sales managers, and station departments to develop and execute sales strategies, achieve revenue goals, and support team development. The position is based in Cincinnati, Ohio, and may require some travel.

Requirements

Bachelor's degree in business or a related field, or equivalent experience preferred.
Generally, 7+ years of proven success in media sales.
Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities required.
Valid driver's license, good driving record, and ability to provide proof of insurance meeting the company's required limits.
Demonstrated aptitude for informal leadership and mentoring, including fostering open dialogue, empowering others, and addressing conflict quickly and directly.
Strong coaching and feedback skills.
Strong ability to motivate others toward team goals.
Ability to foster an environment that enables creative and innovative thinking.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Very strong analysis and data interpretation skills, including helping others translate needs and research data into sound marketing proposals.
Exceptional verbal and written communication skills.
Outstanding presentation abilities in person and virtually, for small and large groups and all levels.
Strong time management and organization skills.
Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
Proven ability to manage multiple tasks in a fast-paced environment.

Responsibilities

Collaborate with the Director of Sales, other sales managers, and station departments to accomplish station objectives.
Organize, direct, and manage the execution and performance of a team of local sales Account Executives.
Negotiate ratings, rates, and budgets.
Develop new business for the station using and maximizing station platforms, including broadcast, digital, and mobile.
Develop working knowledge of the Scripps Sales Process (SSP) and coach Account Executives on SSP in the field.
Use SSP, resources, and tools to build effective sales strategies.
Work with the Director of Sales and Sales Managers to train, develop, and motivate the local sales team to achieve revenue goals.
Support career growth and development of the local sales team and prepare a pipeline of talent for future Scripps sales management openings.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
Oversee accounts receivable and credit policies.
Develop and implement pricing and packaging to meet client and station needs.
Understand competing stations and other advertising mediums and position the station accordingly.
Forecast sales revenue and manage department expenses to achieve financial goals.
Perform other duties as assigned.