Local Sales Manager, WCPO

KSHB / KMCI / The EW Scripps Company•Cincinnati, OH

10d•Onsite

About The Position

WCPO is seeking a Local Sales Manager to lead a team of local sales Account Executives and help local businesses reach customers through multi-platform advertising solutions. The role spans broadcast television, OTT video, SEO/SEM, social media, digital display, email targeting, and other station platforms. The manager develops and executes sales strategies, coaches and develops the sales team, and manages revenue, expenses, inventory, accounts receivable, pricing, and packaging to achieve station and client objectives. The position is based in Cincinnati and may require some travel.

Requirements

Bachelor’s degree in business or a related field, or equivalent experience, preferred.
Generally, 7 or more years of proven success in media sales.
Experience in agency and direct strategic account management, broadcast inventory, and digital/video capabilities required.
Valid driver’s license, good driving record, and ability to provide proof of insurance meeting the company’s required insurance limits.
Proficient with Microsoft Office, including Word, Excel, and PowerPoint.
Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
Ability to manage multiple tasks in a fast-paced environment.
May require some travel.

Responsibilities

Collaborate with the Director of Sales (DOS), other sales managers, and departments to accomplish station objectives.
Organize, direct, and manage the execution and performance of local sales Account Executives.
Negotiate ratings, rates, and budgets.
Develop new business using station platforms, including broadcast, digital, and mobile.
Develop working knowledge of the Scripps Sales Process (SSP) and coach Account Executives in the field.
Use SSP, resources, and tools to build effective sales strategies.
Work with the Director of Sales and Sales Managers to train, develop, and motivate the local sales team toward revenue goals.
Foster career growth and development of the local sales team and help build a pipeline of talent for future Scripps sales management openings.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to manage airtime inventory efficiently.
Oversee accounts receivable and credit policies.
Develop and implement pricing and packaging that address client and station needs.
Assess the strengths and weaknesses of competing stations and other advertising mediums, and position the station accordingly.
Forecast sales revenue and manage department expenses to achieve financial goals.
Perform other duties as assigned.