Account Executive, WCPO

The E.W. Scripps Company • Cincinnati, OH

11d • Hybrid

About The Position

WCPO, an E.W. Scripps affiliate in Cincinnati, is hiring an Account Executive to help local and regional businesses grow through multi-platform advertising solutions, including broadcast television and digital marketing. The Account Executive develops new business, manages client accounts, and provides customized advertising recommendations designed to deliver a return on investment. The role uses the Scripps Sales Process and customer relationship management systems to manage sales activity and performance. It also involves client service, campaign development, collaboration with sales leadership, and routine administrative duties.

Requirements

• A valid driver's license, a good driving record, and proof of insurance meeting the company's required insurance limits.
• Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
• Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Strong analysis and data interpretation skills, including the ability to translate customer needs and research data into marketing proposals.
• Exceptional verbal and written communication skills.
• Strong presentation abilities for in-person and virtual presentations, with groups of varying sizes and at all organizational levels.
• Strong time management and organizational skills.
• High self-motivation and focus on goals.
• Creativity and innovative thinking.

Nice To Haves

• A bachelor's degree in a related discipline or equivalent years of experience; a degree is preferred.
• Generally, 2 or more years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Use the Scripps Sales Process to assess customer needs and recommend customized advertising solutions.
• Sell television commercial airtime and help customers use available digital marketing options.
• Prospect independently, schedule appointments, conduct needs analyses, develop and present solutions, close sales, and build new business with traditional and non-traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies and develop custom solutions for new advertisers.
• Advise new and existing clients, provide customer service, grow accounts, and generate additional business through referrals.
• Perform client services, including media avail negotiations, presentation preparation and delivery, campaign execution, copywriting, credit applications, and revenue collection.
• Manage the sales funnel through CRM systems, monitor key performance indicators, and meet expected activity levels.
• Contribute to campaign creative development through client communication, needs analysis, storyboard and concept creation, and production assistance.
• Build and maintain client relationships, which may include entertaining prospective and existing clients.
• Complete routine administrative duties, including makegood resolution, CRM updates, tracking account information and pending revenue, and communicating account status to sales leadership.
• Perform other duties as assigned.

Benefits

• Uncapped sales commission.
• Monthly mileage and cell phone allowance.
• Extensive Scripps Sales Process training.
• Career path to grow professional experience.
• Full medical, dental, and vision benefits, plus certain other health and wellness benefits.
• Retirement savings plan with company match.
• Disability and accident insurance, hospital indemnity, critical illness and life insurance, AD&D, identity protection, pet discount program, and employee assistance program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level