Account Executive, WCPO

KSHB / KMCI / The EW Scripps Company•Cincinnati, OH

12d•Hybrid

About The Position

WCPO, an E.W. Scripps affiliate in Cincinnati, seeks an Account Executive to help local and regional businesses grow through multi-platform advertising. The role sells traditional television advertising and digital marketing solutions, using the Scripps Sales Process to assess client needs and develop customized proposals that deliver a return on investment. The Account Executive manages the sales cycle from prospecting and appointments through analysis, presentation, negotiation, and closing, while growing accounts and maintaining strong client relationships. The position also includes client service, campaign development, CRM and sales-funnel management, revenue collection, and routine administrative duties. The role is based in Cincinnati, Ohio. Scripps offers sales-process training, uncapped commission, monthly mileage and cell phone allowances, career-development opportunities, and a benefits package that includes medical, dental, vision, retirement savings with company match, and other insurance and wellness benefits.

Requirements

Bachelor of Science or Bachelor of Arts degree in a related discipline, or equivalent years of experience.
Generally, two or more years of proven sales success preferred.
Highly self-motivated and goal-focused.
Creative and innovative thinking.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Strong analysis and data interpretation skills, including translating client needs and research data into marketing proposals.
Exceptional verbal and written communication skills.
Strong presentation abilities in person and virtually, for groups of different sizes and at all levels.
Strong time-management and organizational skills.
Proficiency with Microsoft Word, Excel, and PowerPoint.
Working knowledge of Google Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
Valid driver's license, good driving record, and ability to provide proof of insurance meeting company-required limits.

Nice To Haves

Experience in strategic account management, broadcast ratings, and digital execution preferred.
Generally, two or more years of proven sales success preferred.
Bachelor of Science or Bachelor of Arts degree in a related discipline preferred.

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies.
Use the Scripps Sales Process to assess current and prospective customer needs and develop customized advertising solutions with a return on investment.
Sell television commercial airtime and help customers use available digital marketing options.
Prospect independently, secure appointments, conduct needs analyses, develop solutions, present proposals, close sales, and build new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximize revenue, and develop custom solutions for new advertisers.
Serve as a trusted advisor to new and existing clients, provide customer service, grow accounts, and generate additional business through referrals.
Perform client services, including media-avail negotiations, presentation preparation and delivery, execution, copywriting, credit applications, and revenue collection.
Manage the sales funnel using CRM systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to campaign creative development through client communication, needs analysis, storyboard and concept creation, and assistance with production.
Build and maintain client relationships, which may include entertaining prospective and existing clients.
Perform administrative duties such as resolving makegoods, keeping CRM activity and account information current, tracking pending revenue, and communicating account status to sales leadership.
Perform other duties as assigned.