Local Sales Manager
About The Position
WUSA9, the TEGNA-owned CBS affiliate in Washington, DC, is seeking a Local Sales Manager (LSM) to grow market share and create new television and digital business opportunities. The LSM manages and develops Account Executives and Account Managers, creates strategies to win clients in the market, oversees performance, and holds the team accountable for individual goals and collective television and digital objectives. This position reports to the Director of Sales. The role includes recruiting, retaining, and training sales and support talent; coaching staff throughout the sales process; identifying and developing market opportunities; setting sales strategies; analyzing accounts and performance metrics; and building strong relationships with local clients. The LSM also develops revenue opportunities through large-scale sports sponsorships. The position is eligible for the Company's bonus plan(s). The listed pay range is $130,000–$160,000 USD.
Requirements
- At least 2 years of sales management experience.
- A record of achieving or exceeding sales goals in the broadcast television industry in fast-changing environments, with experience spanning marketing solutions from linear television to digital, including OTT.
- Leadership skills and demonstrated ability to develop teams with strong sales and customer service skills.
- Strategic thinking and disciplined execution, including comfort developing and making recommendations to senior management.
- Ability to build an inclusive, positive work culture that fosters sales-team success.
- Proficiency with Excel, Word, PowerPoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic, Wide Orbit Analytics, ComScore, Matrix, Media Monitors, and qualitative data.
- Ability to manage multiple tasks and projects effectively under deadline pressure.
- Attention to detail and accuracy.
- Problem-solving ability.
- Strong presentation and communication skills with internal and external customers and partners.
Responsibilities
- Recruit, retain, and train sales and support talent to sell television and TEGNA's digital products.
- Lead and develop direct reports, including Account Executives and Account Managers, and manage dotted-line reports.
- Coach sales staff through ride-alongs, client meetings, proposal development, and other parts of the sales process.
- Identify market potential through lead generation and qualification.
- Develop team sales strategies to reach or exceed station revenue goals.
- Analyze accounts to develop and maximize marketing executions for clients, and complete required business activity reports and forecasts.
- Develop relationships with local clients, manage key local accounts with the team, and ensure high-quality service.
- Review and adjust metrics to monitor sales and market-share changes.
- Develop budgets, go-to-market strategies, and key relationships for large-scale sports sponsorships to maximize revenue opportunities.
Benefits
- Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
- Dental and eye care coverage.
- Fertility, surrogacy, and adoption assistance.
- Disability and life insurance.
- 401(k) plan with employee contributions and a 100% company match on contributions up to the first 4% of pay; matched contributions are 100% vested from day one.
- Nine free virtual doctor appointments per year for employees and eligible family members through Teladoc.
- Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
- Paid time off.
- Nine paid holidays per year.
- Eligibility for the Company's bonus plan(s).
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
