Local Advertising Sales Manager

NewsBreak•Bellevue, WA

About The Position

NewsBreak is seeking a senior, quota-carrying Local Advertising Sales Manager to build its local advertiser business. The role combines business development and account management, with responsibility for winning regional, multi-location, and franchise advertisers, developing partner channels to reach smaller businesses, and creating repeatable market-by-market sales playbooks. The position owns a local advertising vertical, beginning with the category best suited to the candidate’s experience and NewsBreak’s priorities. Representative categories include home and property services, health and wellness, automotive, legal and professional services, real estate and financial services, restaurants, retail and entertainment, and education. The manager will own local revenue goals and the sales process from prospecting through closing, onboarding, forecasting, and account growth. They will develop relationships with advertisers, franchise systems, agencies, resellers, and other local marketing partners; build performance-oriented proposals and reporting; collaborate with product and engineering teams on advertiser needs; and share successful approaches with the wider team. The position includes travel to client meetings and industry events. The role is full-time. The listed U.S. annual base salary range is $105,000–$165,000. Depending on the position, it may also be eligible for a discretionary bonus and options.

Requirements

At least 5 years of experience in digital advertising, media, or SaaS sales or business development, including at least 3 years selling to regional, multi-location, franchise, or other local businesses.
Demonstrated ownership of a revenue goal, a record of exceeding quota, and experience closing five- to six-figure annual deals.
Deep knowledge of at least one local advertising category, such as home and property services, health and wellness, or automotive.
Experience at a local-focused ad platform, lead-generation marketplace, local media group, or digital agency serving local businesses.
Fluency in local performance marketing, including pay-per-lead and pay-per-call models, local search, cost per lead, cost per call, booked appointments, and ROI.
Ability to engage business owners and senior marketing leaders and tailor pitches to each audience.
Proficiency with Salesforce or a similar CRM, along with disciplined pipeline management and forecasting.
Track record of partnering across functions with engineering or product teams to resolve client performance issues.
Comfort building in an early-stage environment, handling both new-business development and existing-account work, and traveling to client meetings and industry events.

Nice To Haves

Existing relationships with franchise systems or multi-location brands in a local advertising category.
Experience launching agency or reseller partner programs.
Familiarity with call-tracking tools such as CallRail or Invoca and with compliance considerations such as TCPA and category-specific advertising rules.
Comfort using AI tools to accelerate account research, prospecting, and proposals.

Responsibilities

Own a local advertising vertical, including its market map, target account list, and go-to-market plan across priority markets (DMAs).
Prospect, pitch, and close regional, multi-location, and franchise advertisers through the full sales cycle, engaging decision-makers from owners and general managers to marketing directors and their agencies.
Build brand-level relationships with franchise systems and expand programs across locations and franchisees.
Source, negotiate, and launch agency, reseller, and other local marketing partnerships to extend reach to smaller businesses.
Build proposals around outcomes such as calls, leads, booked appointments, and store visits, and demonstrate return through performance reporting.
Own the quarterly local revenue goal, including pipeline, forecasting, onboarding, and ongoing account growth, in coordination with account management on retention and expansion.
Partner with engineering and product teams, sharing field insights to improve local ad formats, targeting, measurement, lead quality, and pricing.
Turn early wins into repeatable vertical pitches, case studies, and sales tools to build team capability.
Report on account health, new-logo pipeline, partner performance, and local revenue to the GM and cross-functional stakeholders.