Advertising Sales Executive

LPi (Liturgical Publications Inc)•Cincinnati, OH

9h•$60,000 - $65,000

About The Position

LPi is seeking a motivated, results-driven Advertising Sales Executive (ASE) to join its territory (field) sales team in Cincinnati. The role helps local businesses connect with their communities through print and digital advertising solutions that support churches and nonprofit organizations nationwide. This is a new-business sales position focused on identifying opportunities and acquiring new advertisers; a separate team manages renewals. The position is field-based, with a home office and customer-facing work throughout the territory, and requires approximately 45% overnight travel. First-year earning potential is $60,000–$65,000+, including a guaranteed base salary of $42,250 per year plus uncapped commissions. Established sales representatives average approximately $85,000 annually based on performance, and high-performing representatives in established territories may earn six-figure incomes. Representatives may also earn up to an additional $5,000 through the Fast Track Bonus program by achieving new-hire sales milestones. Compensation is performance-based. Benefits eligibility begins the first of the month following employment.

Requirements

Strong verbal and written communication skills.
Professional and engaging phone presence.
Proven ability to influence, persuade, and close business.
Experience managing multiple priorities and deadlines.
Strong problem-solving and decision-making skills.
Ability to work independently in a territory-based environment.
Experience managing a sales pipeline in CRM software, such as Salesforce or NetSuite.

Nice To Haves

Previous sales experience, particularly in outside sales, business development, advertising sales, or customer-facing roles.
Self-motivation and accountability for results.
Comfort initiating conversations with new prospects every day.
Resilience and persistence when facing rejection or setbacks.
Competitive, goal-oriented approach and motivation by performance incentives.
Ability to build rapport and earn trust quickly.
Strong communication skills, including asking thoughtful questions and active listening.
Ability to uncover customer needs and match solutions to business goals.
Organization and ability to manage a sales pipeline in a fast-paced environment.

Responsibilities

Research and identify prospective advertisers within assigned markets.
Generate new business opportunities through outbound prospecting and lead development.
Conduct high-volume outbound sales activity, approximately 75 calls per day.
Engage decision makers, uncover business needs, and present customized advertising solutions.
Build trust-based relationships with local business owners and decision makers.
Handle objections and guide prospects through the sales process.
Close advertising sales and achieve monthly sales targets.
Maintain accurate customer and sales records in CRM software.
Process sales orders and ensure timely submission of advertising content.
Stay current on product offerings, promotions, deadlines, and industry trends.