Advertising Sales Executive

Midwest Communications, Inc. • Kalamazoo, MI

2d • $45,000 - $60,000

About The Position

Midwest Communications is seeking an Advertising Sales Executive to serve as a marketing partner to local businesses in Kalamazoo. The role involves understanding clients’ goals and developing marketing strategies using radio, digital, social media, promotions, and other offerings to help clients reach customers and grow their businesses.

The successful candidate will develop new business, grow existing client partnerships, and build a portfolio of clients. They will work with an established sales team and collaborate with programming, promotions, digital, and production teams to create campaigns. The position offers support and resources from an established media company, along with autonomy to build relationships and develop business in the local market.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Previous sales experience.
• Understanding of sales activity, forecasting, and CRM software.
• Strong communication, negotiation, presentation, and problem-solving skills.
• Valid Michigan driver’s license and reliable transportation.
• Ability to pass a background check and motor vehicle check.
• Self-motivated and goal-oriented, with the ability to work independently.

Nice To Haves

• Advertising or media experience.

Responsibilities

• Understand local businesses’ goals and recommend marketing strategies across radio, digital, social media, and promotions.
• Conduct needs assessments and build relationships with prospective businesses.
• Attend client meetings, networking events, and community functions to establish a presence.
• Help clients connect with customers, increase awareness, drive traffic, generate leads, and grow their businesses.
• Develop new business, grow existing partnerships, and build a portfolio of clients.
• Track market trends, competitor offerings, and industry best practices.
• Collaborate with programming, promotions, digital, and production teams to create campaigns.

Benefits

• Competitive pay of $45,000–$60,000 based on experience, with a guaranteed draw while building business and client relationships and additional commission potential.
• Paid time off and holidays.
• Health, dental, and vision insurance.
• 401(k).
• Flexible spending accounts.
• Life insurance and disability coverage.
• Professional development and sales training.
• Performance-based incentives and bonuses.
• Opportunities to grow within Midwest Communications, Inc.

What This Job Offers

• Job Type: Full-time