Advertising Sales Executive

Midwest Communications • Kalamazoo, MI

1d

About The Position

Midwest Communications is seeking an Advertising Sales Executive to serve as a trusted marketing partner for businesses in the Kalamazoo community. The role helps local businesses reach new customers, strengthen their brands, and achieve business results through marketing strategies spanning radio, digital, social media, promotions, and other offerings.

The executive develops new business and grows existing client relationships, with autonomy to build a client portfolio and make an impact in the local market. The position works with an established team of sales consultants and collaborates with programming, promotions, digital, and production teams to create campaigns. Midwest Communications describes its culture as laid-back and collaborative, while expecting team members to take ownership of their work. The company offers sales training, professional development, and opportunities to grow within the organization.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Previous sales experience.
• Understanding of sales activity, forecasting, and CRM software.
• Strong communication, negotiation, presentation, and problem-solving skills.
• Valid Michigan driver’s license and reliable transportation.
• Ability to pass a background check and motor vehicle check.
• Self-motivated and goal-oriented, with the ability to work independently.

Nice To Haves

• Advertising or media experience.

Responsibilities

• Understand clients’ business goals and recommend marketing strategies across radio, digital, social media, and promotions.
• Conduct needs assessments and build relationships with businesses that could benefit from Midwest Communications’ offerings.
• Attend client meetings, networking events, and community functions to build a presence.
• Help clients connect with customers, increase awareness, drive traffic, generate leads, and grow their businesses.
• Develop new business, grow existing partnerships, and build a portfolio of clients.
• Track market trends, competitor offerings, and industry best practices.
• Collaborate with programming, promotions, digital, and production teams to create campaigns.

Benefits

• Competitive pay with commission and benefits; stated range is $45,000–$60,000 based on experience.
• Guaranteed draw pay while building a business and client relationships, with additional earning potential through commission.
• Paid time off and holidays.
• Health, dental, and vision insurance.
• 401(k).
• Flexible spending accounts.
• Life insurance and disability coverage.
• Professional development and sales training.
• Performance-based incentives and bonuses.
• Opportunities to grow within Midwest Communications, Inc.

What This Job Offers

• Job Type: Full-time