Advertising Sales Executive

LPi • College Park, MD

2d

About The Position

LPi is seeking a motivated, results-driven Advertising Sales Executive to join its territory or field sales team. The role helps local businesses connect with their communities through print and digital advertising solutions supporting churches and nonprofit organizations. It is focused on acquiring new advertisers and developing new business; a separate team manages renewals.

This field-based position combines a home office with customer-facing work throughout an assigned territory and requires approximately 30% overnight travel. First-year earning potential is $60,000–$65,000+, including a guaranteed $42,250 annual base salary and uncapped commissions. Established sales representatives average approximately $85,000 annually based on performance, and high performers in established territories may earn six figures. New hires may earn up to an additional $5,000 through the Fast Track Bonus program by achieving sales milestones. Benefits eligibility begins the first of the month following employment.

Requirements

• Previous sales experience is preferred, particularly in outside sales, business development, advertising sales, or customer-facing roles.
• Strong verbal and written communication skills.
• Professional and engaging phone presence.
• Proven ability to influence, persuade, and close business.
• Experience managing multiple priorities and deadlines.
• Strong problem-solving and decision-making skills.
• Ability to work independently in a territory-based environment.
• Experience managing a pipeline in CRM software such as Salesforce or NetSuite.
• Self-motivated and accountable for results; comfortable initiating conversations with new prospects and persistent in the face of rejection or setbacks.
• Competitive, goal-oriented, and motivated by performance incentives.
• Skilled at building rapport and earning trust, asking thoughtful questions, listening actively, uncovering customer needs, and matching solutions to business goals.
• Organized and able to manage a sales pipeline in a fast-paced environment.

Nice To Haves

• Previous sales experience, particularly in outside sales, business development, advertising sales, or customer-facing roles.

Responsibilities

• Research and identify prospective advertisers in assigned markets.
• Generate new business opportunities through outbound prospecting and lead development.
• Conduct high-volume outbound sales activity, approximately 75 calls per day.
• Engage decision makers, identify business needs, and present customized advertising solutions.
• Build trust-based relationships with local business owners and decision makers.
• Handle objections and guide prospects through the sales process.
• Close advertising sales and achieve monthly sales targets.
• Maintain accurate customer and sales records in CRM software.
• Process sales orders and ensure timely submission of advertising content.
• Stay current on product offerings, promotions, deadlines, and industry trends.

Benefits

• Medical, dental, and vision insurance.
• Dependent Care Flexible Spending Account.
• Short-term disability and life insurance.
• Paid parental leave.
• 401(k) matching.
• Vacation, holidays, and birthday paid time off.
• Paid service hours and donation matching programs.
• Comprehensive onboarding and ongoing professional development.
• Opportunity to earn up to an additional $5,000 through the Fast Track Bonus program by achieving new-hire sales milestones.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed