Advertising Sales Executive
About The Position
LPi is seeking a motivated, results-driven Advertising Sales Executive (also referred to as an Ad Sales Executive or Territory Sales Executive) to join its territory sales team in Florence. The role helps local businesses connect with their communities through print and digital advertising solutions that support churches and nonprofit organizations across the country. This is a new-business sales position focused on identifying opportunities and acquiring new advertisers; renewals are managed by a separate team. The position is field-based, combining home-office work with customer-facing activity throughout the assigned territory. Approximately 45% overnight travel is required. First-year earning potential is $60,000–$65,000+, comprising a guaranteed base salary of $42,250 per year and uncapped commissions. Established sales representatives average approximately $85,000 annually based on performance, and high-performing representatives in established territories may have the opportunity to earn six-figure incomes. Representatives may also earn up to an additional $5,000 through the Fast Track Bonus program by achieving new-hire sales milestones. Benefits eligibility begins the first of the month following employment. LPi has been a leader in print and digital communications for over five decades, helping churches and communities communicate with their audiences and grow engagement. The company describes its workplace as one where employees make a difference and is an Equal Opportunity Employer.
Requirements
- Strong verbal and written communication skills.
- Professional and engaging phone presence.
- Proven ability to influence, persuade, and close business.
- Experience managing multiple priorities and deadlines.
- Strong problem-solving and decision-making skills.
- Ability to work independently in a territory-based environment.
- Experience managing a sales pipeline in CRM software such as Salesforce or NetSuite.
- Self-motivation and accountability for results; comfort initiating conversations with new prospects; resilience in the face of rejection; and organization in a fast-paced environment.
Nice To Haves
- Previous sales experience, particularly in outside sales, business development, advertising sales, or customer-facing roles.
- Competitive, goal-oriented approach and motivation by performance incentives.
- Skill in building rapport and earning trust quickly, asking thoughtful questions, actively listening, uncovering customer needs, and matching solutions to business goals.
Responsibilities
- Research and identify prospective advertisers within assigned markets.
- Generate new business opportunities through outbound prospecting and lead development.
- Conduct high-volume outbound sales activity, approximately 75 calls per day.
- Engage decision makers, uncover business needs, and present customized advertising solutions.
- Build trust-based relationships with local business owners and decision makers.
- Handle objections confidently and guide prospects through the sales process.
- Close advertising sales and achieve monthly sales targets.
- Maintain accurate customer and sales records in CRM software.
- Process sales orders and ensure timely submission of advertising content.
- Stay current on product offerings, promotions, deadlines, and industry trends.
Benefits
- Medical, dental, and vision insurance.
- Dependent Care Flexible Spending Account.
- Short-term disability insurance.
- Life insurance.
- Paid parental leave.
- 401(k) matching.
- Vacation and holiday paid time off, plus a day off for the employee's birthday.
- Paid service hours and donation matching programs.
- Comprehensive onboarding and ongoing professional development.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
