Local Marketing Specialist - House of Sport

DICK'S Sporting Goods•San Diego, CA

1d•$47,300 - $78,900

About The Position

The Local Marketing Specialist supports marketing for a DICK’S Sporting Goods House of Sport (HOS) location. The role builds community relationships and develops partnerships, sponsorships, in-store events, and local activations that increase awareness, engagement, traffic, and sales. It manages sponsorship agreements and deliverables, local marketing budgets, customer outreach, event assets, and community giving programs. The specialist plans and executes local events from concept and logistics through on-site delivery and post-event analysis, coordinating with Store Leadership, the ASM of Experiences, the CSC, vendors, and external partners. The position also gathers and evaluates marketing results, captures event content for company channels, and serves as a local representative of the DICK’S Sporting Goods Foundation and an approved media-trained associate. Some travel within the territory and availability for some nights, weekends, and retail holidays are required.

Requirements

Bachelor’s degree or four-year college degree in Marketing, Advertising, Business Administration, or Communications.
1–3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
Valid driver’s license.
Successfully pass comprehensive criminal background and motor vehicle checks.
Excellent interpersonal and team-building skills.
Ability to multitask and work independently in a fast-paced environment.
Flexible work schedule availability, including some nights, weekends, and holidays.
Some travel within the territory is required.
Availability to work some weekends and key retail holidays, such as Black Friday.

Responsibilities

Develop and foster community relationships that support company initiatives and awareness of House of Sport brand pillars: assortment, experience, service, and community.
Support local partners through sponsorships intended to drive awareness, engagement, traffic, and sales.
Manage and track sponsorship agreements and asset distribution using a software program.
Ensure sponsorship deliverables are executed properly to maximize return on investment.
Develop strategies for in-store events and local activations tied to important brand moments.
Manage the annual local marketing budget and related expenses; track and forecast spending to support cost-effectiveness and ROI.
Develop and activate local marketing outreach strategies to increase awareness and customer acquisition.
Provide marketing intelligence and represent Marketing on the Store Leadership team in support of local business goals.
Work with the ASM of Experiences to develop and maintain marketing support for Experience KPIs and awareness and engagement of HOS experiences.
Support creation of event activation assets for store placements and the Gametime scheduling platform.
Manage and monitor customer outreach through the reservations scheduling tool inbox.
Support execution of House of Sport marketing activities, vendor events, and related initiatives.
Coordinate between House of Sport, CSC, and external partners to execute programs from concept through completion.
Plan and lead local events hosted at HOS, including concept, logistics, on-site execution, staffing coordination with Store Leadership, and post-event analysis.
Capture content from owned events for use on national social media and other owned-and-operated channels.
Evaluate events qualitatively and quantitatively, report learnings, and recommend improved measures of success.
Represent The DICK’S Sporting Goods Foundation locally and support community giving and charitable programs.
Manage the local grant program, including equipment donations, grants, and other community programming.
Evaluate and fulfill local community donation requests.
Maintain professionalism and excellence across marketing efforts and communicate and collaborate across teams.
Develop relationships with vendors, sales representatives, and service organizations that work with the company.
Serve as an approved, media-trained associate who can speak to media on behalf of DICK’S as directed by CSC.