Assistant Store Manager Experiences - House of Sport

DICK'S Sporting Goods•Durham, NC

About The Position

The Assistant Store Manager Experiences oversees specialized House of Sport experiences, including The Rock Wall, The Cage, The Field/Ice Rink, Golf Bays and Services, Equipment Service, and in-store activations where applicable. The role uses strategic programming and events to increase revenue, store traffic, and athlete conversion, while managing event planning, staffing, communications, event execution, and waiver compliance. The manager also develops new opportunities to increase engagement and value through these experiences. The position supports merchandising and product execution in assigned departments, including merchandise presentation, pricing, signage, stockroom readiness, and recommendations on locally relevant products and inventory. It monitors key performance indicators and ensures compliance with safety, loss prevention, operational procedures, and applicable external requirements. The role integrates service, selling, and experiences to improve merchandise attachment, utilization, and athlete satisfaction. The manager plans ahead to support a hassle-free shopping experience, holds teammates accountable to operational and service standards, and promotes additional House of Sport services. The role supports community relationships and events, and leads assigned teams through hiring, training, coaching, development, scheduling, and payroll management. In partnership with store leadership, the manager helps plan workforce needs and foster an inclusive, people-first store environment.

Requirements

High school diploma or equivalent.
1–3 years of experience, including 1–3 years of retail management experience.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Oversee specialized experiences, including The Rock Wall, The Cage, The Field/Ice Rink, Golf Bays/Services, Equipment Service, and applicable in-store activations.
Increase revenue, traffic, and athlete conversion through strategic programming such as in-store events, batting cages, golf bays, outdoor fields, rock walls, couponing, and shop nights.
Plan events, advise on event-space configurations, and recommend setups based on event type, size, space, and availability.
Oversee event staffing, internal and external communications, day-of execution from setup through tear-down, and compliance with event waiver requirements.
Identify new opportunities to use specialized experiences to improve engagement and value.
Ensure assigned departments meet merchandising standards for merchandise exposure, visual presentation, pricing, and signage, and monitor stockrooms for merchandise readiness.
Provide product and inventory recommendations relevant to local athletes to the Executive Director.
Monitor key performance indicators, including experience utilization, brand awareness, merchandise attachment, sales, budgets, replenishment, audits, and staff efficiency.
Follow safety, loss-prevention, and standard operating procedures, as well as applicable laws and external guidelines.
Integrate service, selling, and experiences practices to drive merchandise attachment, experience utilization, and athlete satisfaction.
Plan and organize up to 90 days ahead to support a hassle-free shopping experience, using insights to identify opportunities and connect athlete satisfaction with teammate engagement.
Hold teammates accountable to operational guidelines, brand standards, customer-service expectations, company policies, cash-handling procedures, and safety requirements; conduct loss-prevention audits as required.
Promote additional House of Sport services, including glove steaming, racket stringing, and skate sharpening.
Support community relationships in conjunction with the Executive Director, Common Purpose Director, and Local Marketing Specialist.
Support Sports Matter in good faith and serve as a liaison to House of Sport Marketing, grand openings, and other events.
Train, coach, and develop teammates, incorporate learning into day-to-day leadership, and make recommendations regarding teammate termination and advancement.
Directly manage teams in assigned departments and maintain a dotted-line management responsibility for teammates in other store areas when serving as Head Coach.
Partner with the Executive Director or Common Purpose Director on long-range workforce management.
Oversee payroll to meet budget by scheduling teammates based on athlete traffic and analyzing sales.
Foster an inclusive, people-first environment where teammates and athletes feel safe, welcomed, and empowered.
Partner with store leadership to develop targeted hiring strategies, recruit in the community, and build teams that reflect the communities they serve.
Integrate specialized experiences with the broader business to drive programming, revenue, and experience utilization.