Local Marketing Specialist - House of Sport

DICK'S Sporting Goods • Johnson City, NY

1d • $47,300 - $78,900

About The Position

The Local Marketing Specialist supports marketing for a designated House of Sport location by building community relationships, managing sponsorships and local partnerships, and developing marketing strategies, events, and activations that increase awareness, engagement, traffic, and sales. The role represents Marketing on the Store Leadership team and works with store leaders, the Assistant Store Manager of Experiences, the company’s central support center, vendors, and community partners to support local business goals and House of Sport brand pillars: assortment, experience, service, and community.

The position manages sponsorship agreements and deliverables, local marketing budgets, event planning and execution, customer outreach through scheduling tools, and local charitable giving programs. It also captures content from owned events, evaluates results, reports learnings, and recommends ways to improve future efforts. The specialist may serve as a media-trained company representative and must be available for some nights, weekends, and key retail holidays, with some travel within the territory.

Requirements

• Bachelor’s degree or four-year college degree in Marketing, Advertising, Business Administration, or Communications.
• 1–3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
• Valid driver’s license.
• Must successfully pass comprehensive criminal background and motor vehicle checks.
• Excellent interpersonal and team-building skills.
• Ability to multitask and work independently in a fast-paced environment.
• Flexible availability, including some nights, weekends, and holidays.
• Availability for some travel within the territory.

Responsibilities

• Develop and foster community relationships that support company initiatives and awareness of House of Sport brand pillars.
• Support local partners through sponsorships intended to drive awareness, engagement, traffic, and sales.
• Manage and track sponsorship agreements and distribute assets using a software program.
• Ensure sponsorship deliverables are properly executed with leagues, teams, organizations, and other partners to maximize return on investment.
• Develop strategies for in-store events and in-market activations aligned with key brand moments.
• Manage, track, and forecast the designated location’s annual local marketing budget and related expenses.
• Develop and activate local marketing outreach strategies to increase awareness and customer acquisition.
• Provide marketing intelligence and serve as the Marketing representative on the Store Leadership team to support local business goals.
• Work with the Assistant Store Manager of Experiences to develop marketing support for Experience KPIs and promote awareness and engagement with House of Sport experiences.
• Support the creation of event activation assets for store placements and the Gametime scheduling platform.
• Manage and monitor customer outreach through the reservations scheduling tool inbox.
• Support execution of House of Sport marketing activities, vendor events, and related initiatives.
• Coordinate between House of Sport, the company’s central support center, and external partners to execute programs from concept through completion.
• Plan and lead local events hosted at House of Sport, including concept development, logistics, coordination with Store Leadership on staffing, on-site execution, and post-event analysis.
• Capture content from owned events for use on national social media handles and other owned-and-operated channels.
• Evaluate events qualitatively and quantitatively, report findings, and recommend improved measures of success.
• Represent The DICK’S Sporting Goods Foundation locally and support community giving and charitable programs.
• Manage the local grant program, including equipment donations, grants, and other community programming.
• Evaluate and fulfill local community donation requests.
• Maintain professionalism and excellence across marketing efforts and communicate and collaborate across teams.
• Build relationships with vendors, sales representatives, and service organizations that do business with the company.
• Serve as an approved, media-trained associate able to speak to media on behalf of DICK’S as directed by the central support center.
• Work some weekends and key retail holidays, including Black Friday, and travel within the territory as needed.

Benefits

• Competitive total rewards package that may include incentive, equity, and benefits.
• Generous suite of benefits.
• Paid leave in compliance with applicable state requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level