Lifecycle Marketing Manager

Human Capital Education•Denver, CO

1d•Hybrid

About The Position

Human Capital Education (HCE) enables colleges and universities to grow with purpose by providing the systems, expertise, data, and strategy needed to attract, enroll, and support students more effectively and efficiently. HCE works across undergraduate, graduate, online, and adult programs, helping institutions translate strategy into actionable insights that deliver sustainable results. In January 2026, Human Capital Education acquired Kennedy & Company Education Strategies, bringing together complementary organizations with a shared commitment to helping institutions navigate change, strengthen performance, and achieve long-term sustainability. Together, HCE and Kennedy & Company now serve more than 300 colleges and universities nationwide, offering integrated strategic enablement services that span research, enrollment management, financial analysis, institutional strategy, and technology implementation. We're hiring a Lifecycle Marketing Manager to own and optimize the prospective student journey from inquiry to enrollment. This role will build and scale high-impact email, SMS, and AI-driven communication strategies, with full ownership of experimentation and performance. You'll work at the intersection of marketing, data, and student engagement-designing journeys, launching tests, and continuously improving conversion rates in a fast-paced, test-and-learn environment. We're seeking a self-starter who is excited by the opportunity to: Own the end-to-end student journey from inquiry to enrollment Lead experimentation strategy across email, SMS, and AI-driven engagement Operate in a high-visibility role reporting to senior leadership

Requirements

5+ years of experience in B2C lifecycle marketing
Ability to operate in a fast-paced, experimentation-driven environment
Strong understanding of customer journeys, funnel optimization, and conversion drivers.
Hands-on experience with A/B testing and experimentation frameworks.
Familiarity with AI tools for content creation, testing, or workflow automation.
Ability to translate data into clear actions and measurable improvements (PowerBI, Salesforce, Marketing Cloud).

Nice To Haves

Higher education marketing experience preferred.

Responsibilities

Design and optimize multi-channel journeys (email, SMS, phone, AI agent) to improve inquiry to enrollment conversion.
Build and refine end to end communication flows that move prospects from inquiry to application and enrollment.
Identify friction points and implement workflows that improve internal efficiency and enhance the student experience.
Explore new tools and approaches to drive smarter, more scalable engagement.
Monitor and analyze performance daily to identify actionable insights.
Present results and recommendations to internal and external stakeholders.
Collaborate with marketing, product, and student services teams to improve full-funnel marketing performance.