Lifecycle Marketing Manager (3-Month Temp)

SoundCloud

1d • Remote

About The Position

SoundCloud is seeking an experienced lifecycle marketer for a three-month temporary role covering a Lifecycle Marketing Manager’s leave. The role maintains and improves existing creator lifecycle programs, with responsibility for day-to-day email execution, testing, and reporting. It is remote-eligible and combines hands-on campaign execution with strategy.

Requirements

• At least 5 years of experience in lifecycle marketing.
• Deep experience across lifecycle channels, including email, push, and in-app; data management; execution; reporting; and lifecycle tools.
• Experience building and running testing programs.
• Intermediate HTML and CSS skills and AI coding experience.
• Strong knowledge of email compliance and privacy rules, including CAN-SPAM and GDPR.
• Understanding of using APIs for automation and personalization at scale.
• Analytical skills and comfort drawing insights from data.
• Ability to work independently in a fast-paced setting.
• Willingness to perform hands-on execution as well as strategy.

Nice To Haves

• Experience with MoEngage or Braze email service providers.

Responsibilities

• Run and optimize lifecycle marketing programs across key channels to drive engagement, app downloads, and subscriptions.
• Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling, cadence and frequency, quality assurance, and coordination with the creative studio on copy and design.
• Build and manage audience segments.
• Work with internal teams and external partners to prioritize opportunities and deploy campaigns.
• Use multivariate testing to test, iterate, and scale effective approaches.
• Track and report lifecycle campaign performance, sharing results and recommendations with the team and leadership.
• Work with marketing analysts to identify learnings and areas for growth.
• Document program status and provide a clean handoff when the manager returns.

Benefits

• Comprehensive health benefits, including medical, dental, and vision plans, as well as mental health resources.
• Robust 401k program.
• Generous professional development allowance.
• Snacks and goodies, plus two free lunches weekly when at the office.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed