Lifecycle Marketing Manager (12-month Contract)

Remitly • Seattle, WA

9d • Hybrid

About The Position

As the Lifecycle Marketing Manager supporting multiple products at Remitly, you will grow customer engagement and retention through lifecycle strategies and programs. The role combines strategic planning with hands-on execution and requires autonomy, close partnership with product and engineering teams, and the ability to build programs with measurable impact. You will report to the Senior Manager, Lifecycle Marketing. The position follows a hybrid work model, with onsite work in the Seattle office Tuesday through Thursday each week; additional onsite attendance may be required based on business needs, and the company may change its hybrid-work expectations.

Requirements

• 5–7 years of experience in lifecycle or growth marketing.
• Proficiency with Braze or an equivalent multichannel engagement platform and experience orchestrating multistep, multichannel customer journeys.
• At least 3 years of data-driven decision-making experience, including designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experience collaborating directly with product and engineering teams to integrate transactional and lifecycle marketing into primary product experiences.
• Ability to work across strategy, project management, and execution.

Responsibilities

• Build lifecycle strategies across multiple product lines, focusing on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging, including defining hypotheses, building campaigns in Braze or an equivalent platform, and analyzing performance.
• Partner with product and engineering teams to define P0+ data requirements, latency, and data-piping methodologies that shape user journeys, improve product and messaging flows, and support scalable lifecycle and transactional programs integrated with the product experience.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle campaigns with broader go-to-market and product strategies.
• Plan roadmaps, write test plans, build and QA campaigns, and analyze outcomes.
• Create scalable processes and continually optimize ways of working.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed